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Motivations of Young Consumers to Participate to Collaborative Consumption

Author

Listed:
  • Puiu Andreea-Ionela

    (The Bucharest University of Economic Studies, Romania)

Abstract

Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption.The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption.Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.

Suggested Citation

  • Puiu Andreea-Ionela, 2020. "Motivations of Young Consumers to Participate to Collaborative Consumption," Journal of Social and Economic Statistics, Sciendo, vol. 9(2), pages 43-55, December.
  • Handle: RePEc:vrs:jsesro:v:9:y:2020:i:2:p:43-55:n:4
    DOI: 10.2478/jses-2020-0012
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    References listed on IDEAS

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    4. Juho Hamari & Mimmi Sjöklint & Antti Ukkonen, 2016. "The sharing economy: Why people participate in collaborative consumption," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(9), pages 2047-2059, September.
    5. Oded Nov & Mor Naaman & Chen Ye, 2010. "Analysis of participation in an online photo-sharing community: A multidimensional perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 61(3), pages 555-566, March.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Innovation Resistance; Collaborative Consumption; Confirmatory Factor Analysis; Structural Equation Modelling;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • D16 - Microeconomics - - Household Behavior - - - Collaborative Consumption
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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