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K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

Author

Listed:
  • Kim Amee

    (Christ Church Business School, Canterbury Christ Church University, Canterbury, Kent, CT1 1QU, United Kingdom)

  • McGoun Elton G.

    (Bucknell University, – Freeman College of Management 1 Dent Drive, Lewisburg, Pennsylvania 17837, United States)

Abstract

Purpose: The 21st century has witnessed an explosive growth of both South Korean popular culture (K-pop) and automobiles (K-car) in Western societies. However, K-pop appears to maintain its success better than K-car. This paper will evaluate the origins of K-pop and K-car and determine the distinguishing factors that led to continued K-pop compared to K-car success.

Suggested Citation

  • Kim Amee & McGoun Elton G., 2022. "K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(2), pages 103-134, June.
    • Handle: RePEc:vrs:jmbace:v:30:y:2022:i:2:p:103-134:n:4
    DOI: 10.7206/cemj.2658-0845.77
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    References listed on IDEAS

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    More about this item

    Keywords

    K-pop; Korean automotive industry; cultural industry; perceived brand authenticity; technology;
    All these keywords.

    JEL classification:

    • O53 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Asia including Middle East

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