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Factors of Success and Failure for International Retailers in Poland

Author

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  • Feldmann Florence

    (Doctoral Candidate, Kozminski University)

Abstract

Purpose: This article provides an understanding of international retailers’ successes and failures when expanding in the Polish market. Accordingly, the objectives of this article were to define and identify what are the critical factors of success and failures of international retailers’ strategies while expanding in the Polish market according to the retailers themselves.

Suggested Citation

  • Feldmann Florence, 2016. "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(3), pages 2-22, September.
    • Handle: RePEc:vrs:jmbace:v:24:y:2016:i:3:p:2-22:n:1
    DOI: 10.7206/jmba.ce.2450-7814.173
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    References listed on IDEAS

    as
    1. Edwards, Sebastian, 1998. "Openness, Productivity and Growth: What Do We Really Know?," Economic Journal, Royal Economic Society, vol. 108(447), pages 383-398, March.
    2. Picot-Coupey, Karine & Burt, Steve L. & Cliquet, Gérard, 2014. "Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 976-991.
    3. Daniele Pederzoli, 2006. "Conception and test of a comprehensive model of international strategy for retail companies," Post-Print hal-00577886, HAL.
    4. Karine Picot-Coupey & Steve L. Burt & Gérard Cliquet, 2014. "Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories," Post-Print halshs-01075645, HAL.
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    Citations

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    Cited by:

    1. Li, Shenyu & Popkowsky Leszczyc, Peter T.L. & Qiu, Chun, 2023. "International retailer performance: Disentangling the interplay between rule of law and culture," Journal of Retailing, Elsevier, vol. 99(2), pages 193-209.

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    More about this item

    Keywords

    internationalization; retail industry; critical success factors; case-study; Poland;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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