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Conception and test of a comprehensive model of international strategy for retail companies

Author

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  • Daniele Pederzoli

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

Abstract

This article proposes a model of international strategy of retail companies. It has been developed and tested by studying the international activities, both successful and unsuccessful, of 37 international companies for more than a decade. It defines the most important components of a successful strategy and, for each component, it evaluates the importance of this variable in connection with the others. The model proposed is able not only to explain the internationalization process of many important companies during the 1990s and at the beginning of the 2000s, but also puts forward to the managerial sector the strategic variables for both the companies that have already started an internationalization process and those that wish to begin it.

Suggested Citation

  • Daniele Pederzoli, 2006. "Conception and test of a comprehensive model of international strategy for retail companies," Post-Print hal-00577886, HAL.
    • Handle: RePEc:hal:journl:hal-00577886
    DOI: 10.1080/09593960600844210
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    Citations

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    Cited by:

    1. Karine Picot-Coupey & Steve L. Burt & Gérard Cliquet, 2014. "Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories," Post-Print halshs-01075645, HAL.
    2. Picot-Coupey, Karine & Burt, Steve L. & Cliquet, Gérard, 2014. "Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 976-991.
    3. Swoboda, Bernhard & Morbe, Lukas & Hirschmann, Johannes, 2018. "International strategy’s effects on retailers’ local implementation and performance," International Business Review, Elsevier, vol. 27(3), pages 642-653.
    4. Pederzoli, Daniele, 2008. "The internationalisation of voluntary groups: An exploratory analysis of selected value chain aspects," Journal of Retailing and Consumer Services, Elsevier, vol. 15(2), pages 118-126.
    5. Mohr, Alex & Batsakis, Georgios, 2018. "Firm resources, cultural distance and simultaneous international expansion in the retail sector," International Business Review, Elsevier, vol. 27(1), pages 113-124.
    6. Feldmann Florence, 2016. "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(3), pages 2-22, September.
    7. Bernhard Swoboda & Andrea Schlüter & Edith Olejnik & Dirk Morschett, 2012. "Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?," Management International Review, Springer, vol. 52(5), pages 727-756, October.
    8. Kim Woohyoung & Hyun Kim & Jinsoo Hwang, 2020. "Transnational Corporation’s Failure in China: Focus on Tesco," Sustainability, MDPI, vol. 12(17), pages 1-11, September.

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