IDEAS home Printed from https://ideas.repec.org/a/vrs/ijomae/v55y2019i2p127-147n4.html
   My bibliography  Save this article

Business models innovation based on crowds: a comparative study

Author

Listed:
  • Kubiak Katarzyna

    (Institute of Economics, Polish Academy of Sciences, Warsaw, Poland)

  • Wziątek-Kubiak Anna

    (Bloomberg L.P., London, United Kingdom)

Abstract

With arrival of information technology, interaction between consumers and companies become more common. It has implications for the way business function and for business models. The aim of the paper is to analyze crowdsourcing and compare crowdsourcing business models of three product and content crowdsourcing companies, their common features and differences. These companies differ considerably in many respects. The business model framework used is based on Osterwalder and Pigneur’s approach. The paper shows various consequences of using crowds. It shows that having crowds as a key asset implies a necessity to take care of the crowd and network effect before launching a crowdsourcing initiative. The paper gives those involved in crowdsourcing insight about factors crucial for their company and points to where they need to concentrate their resources.

Suggested Citation

  • Kubiak Katarzyna & Wziątek-Kubiak Anna, 2019. "Business models innovation based on crowds: a comparative study," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(2), pages 127-147, June.
    • Handle: RePEc:vrs:ijomae:v:55:y:2019:i:2:p:127-147:n:4
    DOI: 10.2478/ijme-2019-0010
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ijme-2019-0010
    Download Restriction: no
    File URL: https://libkey.io/10.2478/ijme-2019-0010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Araz Taeihagh, 2017. "Crowdsourcing, Sharing Economies and Development," Journal of Developing Societies, , vol. 33(2), pages 191-222, June.
    2. Karim R. Lakhani & Jill A. Panetta, 2007. "The Principles of Distributed Innovation," Innovations: Technology, Governance, Globalization, MIT Press, vol. 2(3), pages 97-112, July.
    3. Eric von Hippel, 1994. ""Sticky Information" and the Locus of Problem Solving: Implications for Innovation," Management Science, INFORMS, vol. 40(4), pages 429-439, April.
    4. Maya Kavaliova & Farzad Virjee & Natalia Maehle & Ingeborg Astrid Kleppe, 2016. "Crowdsourcing innovation and product development: Gamification as a motivational driver," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1128132-112, December.
    5. Dahlander, Linus & Piezunka, Henning, 2014. "Open to suggestions: How organizations elicit suggestions through proactive and reactive attention," Research Policy, Elsevier, vol. 43(5), pages 812-827.
    6. Nigel Roome & Céline Louche, 2016. "Journeying Toward Business Models for Sustainability: A Conceptual Model Found Inside the Black Box of Organisational Transformation," Post-Print hal-01183743, HAL.
    7. Sonja Marjanovic & Caroline Fry & Joanna Chataway, 2012. "Crowdsourcing based business models: In search of evidence for innovation 2.0," Science and Public Policy, Oxford University Press, vol. 39(3), pages 318-332, February.
    8. Louise Muhdi & Roman Boutellier, 2011. "Motivational Factors Affecting Participation And Contribution Of Members In Two Different Swiss Innovation Communities," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 543-562.
    9. Wilson, Matthew & Robson, Karen & Botha, Elsamari, 2017. "Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns," Business Horizons, Elsevier, vol. 60(2), pages 247-253.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Scott, Susan V., 2010. "Understanding the characteristics of techno-innovation in an era of self-regulated financial services," LSE Research Online Documents on Economics 37867, London School of Economics and Political Science, LSE Library.
    2. Viktoria Boss & Robin Kleer & Alexander Vossen, 2017. "Walking Parallel Paths Or Taking The Same Road? The Effect Of Collaborative Incentives In Innovation Contests," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-34, April.
    3. Täuscher, Karl, 2017. "Leveraging collective intelligence: How to design and manage crowd-based business models," Business Horizons, Elsevier, vol. 60(2), pages 237-245.
    4. Cynthia Weiyi Cai & Jennifer Gippel & Yushu Zhu & Abhay Kumar Singh, 2019. "The power of crowds: Grand challenges in the Asia-Pacific region," Australian Journal of Management, Australian School of Business, vol. 44(4), pages 551-570, November.
    5. Rullani, Francesco & Haefliger, Stefan, 2013. "The periphery on stage: The intra-organizational dynamics in online communities of creation," Research Policy, Elsevier, vol. 42(4), pages 941-953.
    6. Suhada, Thontowi A. & Ford, Jerad A. & Verreynne, Martie-Louise & Indulska, Marta, 2021. "Motivating individuals to contribute to firms’ non-pecuniary open innovation goals," Technovation, Elsevier, vol. 102(C).
    7. Tsinopoulos, Christos & Yan, Ji & Sousa, Carlos M.P., 2019. "Abandoning innovation activities and performance: The moderating role of openness," Research Policy, Elsevier, vol. 48(6), pages 1399-1411.
    8. Maria Roszkowska-Menkes, 2017. "User Innovation: State of the Art and Perspectives for Future Research," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 13(2), pages 127-154.
    9. Smirnova, Inna & Reitzig, Markus & Alexy, Oliver, 2022. "What makes the right OSS contributor tick? Treatments to motivate high-skilled developers," Research Policy, Elsevier, vol. 51(1).
    10. Jiao, Yuanyuan & Wu, Yepeng & Lu, Steven, 2021. "The role of crowdsourcing in product design: The moderating effect of user expertise and network connectivity," Technology in Society, Elsevier, vol. 64(C).
    11. Schemmann, Brita & Herrmann, Andrea M. & Chappin, Maryse M.H. & Heimeriks, Gaston J., 2016. "Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development," Research Policy, Elsevier, vol. 45(6), pages 1145-1154.
    12. Philipp B. Cornelius & Bilal Gokpinar, 2020. "The Role of Customer Investor Involvement in Crowdfunding Success," Management Science, INFORMS, vol. 66(1), pages 452-472, January.
    13. Olunifesi Adekunle Suraj, 2016. "Managing Telecommunications for Development: An Analysis of Intellectual Capital in Nigerian Telecommunication Industry," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 1-30, March.
    14. Colin Wessendorf & Alexander Kopka & Dirk Fornahl, 2021. "The impact of the six European Key Enabling Technologies (KETs) on regional knowledge creation," Papers in Evolutionary Economic Geography (PEEG) 2127, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Sep 2021.
    15. Richey, Michelle & Ravishankar, M.N., 2019. "The role of frames and cultural toolkits in establishing new connections for social media innovation," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 325-333.
    16. Tomasz Kijek & Anna Matras-Bolibok, 2020. "Knowledge-intensive Specialisation and Total Factor Productivity (TFP) in the EU Regional Scope," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(1), pages 181-188.
    17. Havlícek, Zdenek & Lohr, Vaclav & Smejkalova, M. & Grosz, J. & Benda, Petr, 2013. "Agritourism Farms - Evaluation of Their Websites Quality and Web 2.0," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 5(1), pages 1-8, March.
    18. Mara Del Baldo & Maria-Gabriella Baldarelli, 2017. "Renewing and improving the business model toward sustainability in theory and practice," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-13, December.
    19. Sterling Huang & Gilles Hilary, 2018. "Zombie Board: Board Tenure and Firm Performance," Journal of Accounting Research, Wiley Blackwell, vol. 56(4), pages 1285-1329, September.
    20. Lori Rosenkopf & Paul Almeida, 2003. "Overcoming Local Search Through Alliances and Mobility," Management Science, INFORMS, vol. 49(6), pages 751-766, June.

    More about this item

    Keywords

    open business model innovation; crowdsourcing; crowdsourcing companies;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ijomae:v:55:y:2019:i:2:p:127-147:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sgh.waw.pl/kgs/en .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.