Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach
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- Osarodion Ogiemwonyi & Amran Harun & Mohammad Imtiaz Hossain & Asif Mahbub Karim, 2023. "The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia," Millennial Asia, , vol. 14(4), pages 582-604, December.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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