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Role of subjective norms in shaping entrepreneurial intentions among students

Author

Listed:
  • Nessel Karolina

    (Institute of Entrepreneurship, Faculty of Management and Social Communication, Jagiellonian University in Krakow, ul. Łojasiewicza 4, 30-348 Kraków)

  • Kościółek Szczepan

    (Institute of Entrepreneurship, Faculty of Management and Social Communication, Jagiellonian University in Krakow, ul. Łojasiewicza 4, 30-348 Kraków)

  • Leśniak Anna

    (Institute of Entrepreneurship, Faculty of Management and Social Communication, Jagiellonian University in Krakow, ul. Łojasiewicza 4, 30-348 Kraków)

Abstract

In view of the inconsistency in prior research, the main goal of this analysis is to determine the influence of subjective norms on entrepreneurial intentions among Polish students. The secondary goal is to examine how these subjective norms are affected by entrepreneurial experiences among individuals close to students, the students’ self-employment history and work experiences, and their gender. Based on the framework of the theory of planned behaviour and data generated through surveys of students in a management programme (N = 255), structural equation modelling is applied. The results indicate that subjective norms indirectly influence students’ entrepreneurial intentions (through attitude towards entrepreneurship and perceived behavioural control). Regarding the antecedents of subjective norms, students’ prior entrepreneurial experience and work history are not significant, nor is gender. The entrepreneurial experience of individuals close to students has a significant and positive impact on subjective norms only when students are convinced of the successes of their close entrepreneurs.

Suggested Citation

  • Nessel Karolina & Kościółek Szczepan & Leśniak Anna, 2024. "Role of subjective norms in shaping entrepreneurial intentions among students," Economics and Business Review, Sciendo, vol. 10(4), pages 80-100.
    • Handle: RePEc:vrs:ecobur:v:10:y:2024:i:4:p:80-100:n:1005
    DOI: 10.18559/ebr.2024.4.1543
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    More about this item

    Keywords

    entrepreneurial intention; SEM; subjective norms; theory of planned behaviour; Polish students;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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