Framing Coworking Spaces Marketing Strategies via Social Media Indices
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Abstract
Suggested Citation
DOI: 10.15611/eada.2021.2.01
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References listed on IDEAS
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Post-Print
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More about this item
Keywords
multiple correspondence analysis; hierarchical clustering; social media marketing tools; coworking spaces;All these keywords.
JEL classification:
- C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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