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Picture-Based Recognition of Smokers: A Novel Visual Method

Author

Listed:
  • Kauronen Marja-Leena

    (South-Eastern University of Applied Sciences, Social and Health Department, Kotka, Finland)

  • Lehtonen Olli

    (University of Eastern Finland, Department of Geographical and Historical Studies, Joensuu, Finland)

  • Purhonen Kirsi

    (South-Eastern University of Applied Sciences, Creative Industries Mikkeli, Finland)

  • Kallunki Valdemar

    (Laurea University of Applied Sciences, RDI, Vantaa, Finland)

  • Polak Angelika

    (South-Eastern University of Applied Sciences, Creative Industries, Kouvola, Finland)

Abstract

It is important to obtain a deeper understanding of the social context of smoking, which may support finding new ways to hinder the development of a smoker’s identity. The authors developed the Picture Based Recognition of Smokers (PBRS) method in order to understand the identity markers of the social and visual contexts related to adolescent smoking. The differences in identifying non-smokers and smokers between traditional text-based questionnaires and PBRS were compared in a discriminatory analysis conducted by comparison clouds and correlograms. The ability of these methods to predict adolescent smokers was tested with a regression model combined with permutation analysis. The result of word clouds confirmed that interpretations of the visual identity markers of pictures differ between non-smokers and smokers. PBRS had a better success rate of predictions than the text-based questionnaires. This approach develops preventive interventions which do not stigmatize the intervention group.

Suggested Citation

  • Kauronen Marja-Leena & Lehtonen Olli & Purhonen Kirsi & Kallunki Valdemar & Polak Angelika, 2020. "Picture-Based Recognition of Smokers: A Novel Visual Method," Econometrics. Advances in Applied Data Analysis, Sciendo, vol. 24(4), pages 34-49, December.
    • Handle: RePEc:vrs:eaiada:v:24:y:2020:i:4:p:34-49:n:1
    DOI: 10.15611/eada.2020.4.03
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    References listed on IDEAS

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    1. Karine Gallopel & Patrick Gabriel & Marine Le Gall-Ely & Sophie Rieunier & Bertrand Urien, 2011. "The use of visual warnings in social marketing: The case of tobacco," Post-Print halshs-00601101, HAL.
    2. Gallopel-Morvan, Karine & Gabriel, Patrick & Le Gall-Ely, Marine & Rieunier, Sophie & Urien, Bertrand, 2011. "The use of visual warnings in social marketing: The case of tobacco," Journal of Business Research, Elsevier, vol. 64(1), pages 7-11, January.
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    More about this item

    Keywords

    PBRS; adolescent smoking; visual research; visual method; Visual Research Method (VRM);
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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