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Network Analysis of Cooperation in Tourism Destinations

Author

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  • Gajdošík Tomáš

    (Department of Tourism and Hospitality, Faculty of Economics, Matej Bel University, Banská Bystrica, Slovakia)

Abstract

Globalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market.The aim of the paper is to analyse and measure cooperation of stakeholders in the selected destinations in Slovakia and Switzerland and to show the contribution of the network analysis to the quantitative research in tourism destinations. The article presents the network analysis of cooperation in product development and integrated marketing communication in the High Tatras, Liptov, Davos - Klosters and Engadin St. Moritz. The measurement of the cooperative behaviour helps to better understand the problems of cooperative destination management and creates a tool for comparing the destinations.

Suggested Citation

  • Gajdošík Tomáš, 2015. "Network Analysis of Cooperation in Tourism Destinations," Czech Journal of Tourism, Sciendo, vol. 4(1), pages 26-44, December.
    • Handle: RePEc:vrs:cjotou:v:4:y:2015:i:1:p:26-44:n:2
    DOI: 10.1515/cjot-2015-0002
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    References listed on IDEAS

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    1. Marcello M. Mariani & Rodolfo Baggio & Dimitrios Buhalis & Christian Longhi (ed.), 2014. "Tourism Management, Marketing, and Development," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-35435-8, October.
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