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Social comparison orientation and frequency: A study on international travel bloggers

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  • Mariani, Marcello M.
  • Ek Styven, Maria
  • Nataraajan, Rajan

Abstract

This study adopts a social comparison theory perspective to examine the drivers of social comparison frequency (SCF) on Facebook among international travel bloggers who utilize Facebook for their travel blogging activities. An online survey led to 99 usable responses covering travel bloggers from 33 countries.

Suggested Citation

  • Mariani, Marcello M. & Ek Styven, Maria & Nataraajan, Rajan, 2021. "Social comparison orientation and frequency: A study on international travel bloggers," Journal of Business Research, Elsevier, vol. 123(C), pages 232-240.
    • Handle: RePEc:eee:jbrese:v:123:y:2021:i:c:p:232-240
    DOI: 10.1016/j.jbusres.2020.09.070
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    4. Rukhsana Gul Gilal & Faheem Gul Gilal & Naeem Gul Gilal, 2024. "Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 251-264, May.

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