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Perception of Natural Cosmetics Among Central European Consumers

Author

Listed:
  • Hinčica Vít

    (Prague University of Economics and Business, Faculty of International Relations, W. Churchill Sq. 1938/4, 130 67 Prague, Czech Republic)

  • Řezanková Hana

    (University of Economics and Business, Faculty of Informatics and Statistics, W. Churchill Sq. 1938/4, 130 67 Prague, Czech Republic)

  • Macias Klaudia

    (University of Warsaw, Faculty of Management, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Schulzová Marie

    (Prague University of Economics and Business, Faculty of Informatics and Statistics, W. Churchill Sq. 1938/4, 130 67 Prague, Czech Republic)

Abstract

This paper aims to analyse consumers’ perceptions and attitudes towards natural cosmetic products from three Central European countries. In this study, we employed quantitative surveys on samples of 230 Czech, 175 Slovak, and 325 Polish respondents. Based on the obtained data, we investigate whether and how the respondents’ country impacts how they formulate their statements regarding the features of natural cosmetics. For each country separately, we study the dependencies of respondents’ opinions and statements on their sociodemographic profile. The results of the research show statistically significant differences in the respondents’ answers to all substantive questions depending on their country of origin. Four findings are worth highlighting: first, respondents from all three countries prefer natural cosmetics over conventional ones mainly for health and environmental reasons. Second, the frequency of buying natural cosmetics is influenced by some sociodemographic factors, although this varies in all three countries. Third, respondents who buy natural cosmetics more often are also more likely to indicate them as products of higher quality than conventional cosmetics. Lastly, the declared composition of the product is the prevailing decision criterion for consumers when selecting natural cosmetic products.

Suggested Citation

  • Hinčica Vít & Řezanková Hana & Macias Klaudia & Schulzová Marie, 2024. "Perception of Natural Cosmetics Among Central European Consumers," Central European Economic Journal, Sciendo, vol. 11(58), pages 233-251.
    • Handle: RePEc:vrs:ceuecj:v:11:y:2024:i:58:p:233-251:n:1016
    DOI: 10.2478/ceej-2024-0016
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    References listed on IDEAS

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    1. Nezihe Figen Ersoy & Medet Yolal & Bulent Batmaz, 2015. "Cosmetic Consumption Of Metropolitan Males In A Developing Country," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Peter C. Verhoef, 2005. "Explaining purchases of organic meat by Dutch consumers," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(2), pages 245-267, June.
    3. Muhammad, Safdar & Fathelrahman, Eihab & Ullah, Rafi Ullah Tasbih, 2015. "Factors Affecting Consumers' Willingness to Pay for Certififed Organic Food Products in United Arab Emirates," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(1), pages 1-9, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    natural cosmetics; perception; consumers; behaviour; Central Europe;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles

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