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Determinants of the Consumers Green Purchase Intention in Developing Countries

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  • Adnan Butt

    (Iqra University)

Abstract

The purpose of this study is to investigate the impact of Attitude towards Television (ATTV) on consumers' Environmental Concern (EC) and perceived consumer effectiveness (PCE) in developing countries. The model developed for the study further shows the impact of perceived consumer effectiveness (PCE) and consumers' attitude towards green purchase (ATGP) on their green purchase intention (GPI). Data from 574 respondents were collected through an online questionnaire and the hypothesized causal relationships were tested using structure equation modeling (SEM). The findings of the study revealed that ATTV has a significant impact on consumers' PCE and EC. EC was found to have a significant impact on consumers' ATGP, while the PCE and ATGP were found to have a significant impact on GPI. This study provides an insight into the importance of the use of media to enhance the consumers' environmental concerns, perceived consumer effectiveness, and consumers' attitude towards green products which ultimately has a positive impact on green purchase intention.

Suggested Citation

  • Adnan Butt, 2017. "Determinants of the Consumers Green Purchase Intention in Developing Countries," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(2), pages 217-236, October.
    • Handle: RePEc:gei:journl:v:4:y:2017:i:2:p:217-236
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    References listed on IDEAS

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    1. Muhammad Amad Saeed & Ammara Farooq & Wolfgang Kersten & Semah Ibrahim Ben Abdelaziz, 2019. "Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 4(1), pages 1-18, December.
    2. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    3. Hiam G. Almohammadi & Nadia A. Abdulghaffar, 2023. "The Influencing Factors of Consumers’ Purchase Intention toward Green Products: A Case of Consumers in Saudi Arabia," Journal of Sustainable Development, Canadian Center of Science and Education, vol. 15(4), pages 136-136, May.

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