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Explaining purchases of organic meat by Dutch consumers

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  • Peter C. Verhoef

Abstract

This study investigates the impact of economic and marketing variables (quality, price, and distribution), emotions (fear, empathy, and guilt), social norms, and environment-related variables (environmental concern, green behaviour, and perceived consumer effectiveness) on Dutch consumers' preference for, and purchase frequency of, organic meat. The results show that consumers' purchase of organic meat is based on both 'rational' economic motives and emotional motives. Copyright 2005, Oxford University Press.

Suggested Citation

  • Peter C. Verhoef, 2005. "Explaining purchases of organic meat by Dutch consumers," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(2), pages 245-267, June.
    • Handle: RePEc:oup:erevae:v:32:y:2005:i:2:p:245-267
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