IDEAS home Printed from https://ideas.repec.org/a/vra/journl/v7y2018i2p250-257.html
   My bibliography  Save this article

The Role of Corporate Social Responsibility as a Factor of Consumers’ Decisions While Purchasing Carbonated Soft Drinks

Author

Listed:
  • Mariya Georgieva

    (University of Economics - Varna)

Abstract

By imposing sustainable production and consumption practices as a part of the overall concept of sustainable development of modern business, the importance of the role of Corporate Social Responsibility (CSR) in different spheres is growing. This report examines the feasibility of this concept in the market for carbonated soft drinks in Bulgaria by thoroughly exploring consumers' understanding of CSR and diagnosing in a comparative manner the latter's role as a consumer choice factor in decision-making while purchasing soft carbonated drinks. The result of an empirical study among 276 respondents is presented.

Suggested Citation

  • Mariya Georgieva, 2018. "The Role of Corporate Social Responsibility as a Factor of Consumers’ Decisions While Purchasing Carbonated Soft Drinks," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(2), pages 250-257, November.
    • Handle: RePEc:vra:journl:v:7:y:2018:i:2:p:250-257
    as

    Download full text from publisher

    File URL: http://www.su-varna.org/izdanij/2018/EconomicSciencesSeries_2018_2/250-257.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Wilfred Amaldoss & Sanjay Jain, 2005. "Conspicuous Consumption and Sophisticated Thinking," Management Science, INFORMS, vol. 51(10), pages 1449-1466, October.
    3. Hans Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni & Yianna Orphanidou, 2012. "Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 50-69, February.
    4. Magdalena Öberseder & Bodo Schlegelmilch & Verena Gruber, 2011. "“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions," Journal of Business Ethics, Springer, vol. 104(4), pages 449-460, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Becky R. Ford & Cynthia Stohl, 2019. "Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 60-70, January.
    2. Ghi-Feng Yen & Hsin-Ti Yang, 2018. "Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity," Sustainability, MDPI, vol. 10(6), pages 1-17, May.
    3. Evgeni Stanimirov & Mariya Georgieva, 2019. "Customer Profiling Based on the Criteria of Sustainable Consumption," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-17.
    4. Khaled Mohammed Alqahtani & Pingping Song, 2016. "Corporate Social Responsibility of Chinese SMEs: Implementation and Challenges (Spoleczna odpowiedzialnosc chinskich MSP: wdrozenie, realizacja i wyzwania)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 65-79.
    5. João Guerreiro & Paulo Rita & Duarte Trigueiros, 2016. "A Text Mining-Based Review of Cause-Related Marketing Literature," Journal of Business Ethics, Springer, vol. 139(1), pages 111-128, November.
    6. Byung‐Jik Kim & Nayoung Jeon & Harim Sohn & Nahee Lee & Min‐Jik Kim, 2024. "The impact of corporate social responsibility on employee burnout: The crucial role of work overload," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4345-4360, September.
    7. Alejandro Alvarado-Herrera & Enrique Bigne & Joaquín Aldas-Manzano & Rafael Curras-Perez, 2017. "A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm," Journal of Business Ethics, Springer, vol. 140(2), pages 243-262, January.
    8. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    9. Agata Rudnicka & Janusz Reichel, 2012. "Improvement of social and environmental dimensions of quality in the context of ISO 26000 standard (Doskonalenie jakoœci organizacji w wymiarze spo³ecznym i œrodowiskowym w kontekœcie normy ISO 26000)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(37), pages 84-93.
    10. Kenan Arifoğlu & Christopher S. Tang, 2023. "Luxury brand licensing: Competition and reference group effects," Production and Operations Management, Production and Operations Management Society, vol. 32(10), pages 3227-3245, October.
    11. Daewook Kim & Myung-Il Choi, 2013. "A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea," Journal of Business Ethics, Springer, vol. 113(1), pages 105-118, March.
    12. Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.
    13. Meyer, Margit & Waßmann, Jan, 2011. "Strategische Corporate Social Responsibility. Konzeptionelle Entwicklung und Implementierung in der Praxis am Beispiel 'dm-drogerie markt'," Research Papers on Marketing Strategy 3/2011, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing.
    14. Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    15. Barbara Szymoniuk & Stanisław Skowron, 2021. "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 475-491.
    16. Juelin Yin & Yuli Zhang, 2012. "Institutional Dynamics and Corporate Social Responsibility (CSR) in an Emerging Country Context: Evidence from China," Journal of Business Ethics, Springer, vol. 111(2), pages 301-316, December.
    17. Asif Khan & Chih-Cheng Chen & Kwanrat Suanpong & Athapol Ruangkanjanases & Santhaya Kittikowit & Shih-Chih Chen, 2021. "The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital," Sustainability, MDPI, vol. 13(21), pages 1-25, November.
    18. Jared Peifer, 2014. "Fund Loyalty Among Socially Responsible Investors: The Importance of the Economic and Ethical Domains," Journal of Business Ethics, Springer, vol. 121(4), pages 635-649, June.
    19. WANG Jifu & GUPTA Vipin & LYBOLT Liza & WANG Xiuli, 2022. "Corrected Game Model In Csr: Mnc Strategies And Chinese Practice," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(3), pages 269-287, December.
    20. Gupta, Shruti & Pirsch, Julie, 2008. "The influence of a retailer's corporate social responsibility program on re-conceptualizing store image," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 516-526.

    More about this item

    Keywords

    Corporate Social Responsibility; sustainability; consumer choice; decision-making factors; carbonates;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:v:7:y:2018:i:2:p:250-257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.