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Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas

Author

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  • Radostina Prodanova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The purpose of this article is to give us an overview via the comparative analysis of some main components of online reputation between two different types of accommodation - hotels and family hotels. With the use of the statistical package SPSS, the ratings, the number of reviews, and the response rate of the two types of objects were studied. The results are showing that family hotels have higher rating scores on Booking.com (8.64%) compared to pure hotels (8.05%). What is also showing that for family hotels, management responses influence pricing, while for hotels, the category and rating of the object are crucial. The response rate for both types of accommodation is still too low: 11.3% for family hotels and 14.6% for pure hotels. Also, the study reports a strong correlation between ratings in Google.com and Booking.com.

Suggested Citation

  • Radostina Prodanova, 2022. "Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 120-129, April.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:1:p:120-129
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.1/120-129.pdf
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    References listed on IDEAS

    as
    1. Baka, Vasiliki, 2016. "The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector," Tourism Management, Elsevier, vol. 53(C), pages 148-162.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    online reputation; hotel reputation; consumer reviews; rating; response rate; Booking.com; hotel; family hotel;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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