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Some Aspects of Reputation Management in the Hospitality Business

Author

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  • Snezhina Kadieva

    (Department of Tourism, College of Tourism, Varna, Bulgaria)

Abstract

Thå article examines the nature and importance of the term “reputation” and its relation to the concepts of “image” and “brand”. It outlines the characteristics of reputation management in the hospitality business, emphasizing specific manifestations of online reputation management. An overview is made of the most commonly used international online portals that share opinions and reviews of customers about their stay in hotels, which largely form the hotel reputation. The article identifies opportunities and the latest approaches to the use of reputation management in the hospitality business.

Suggested Citation

  • Snezhina Kadieva, 2017. "Some Aspects of Reputation Management in the Hospitality Business," Business & Management Compass, University of Economics Varna, issue 2, pages 174-186.
    • Handle: RePEc:vrn:journl:y:2017:i:2:p:174-186
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    File URL: http://journal.ue-varna.bg/uploads/20170629060817_9894619445954995109952.pdf
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    Citations

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    Cited by:

    1. Radostina Prodanova, 2022. "Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 120-129, April.

    More about this item

    Keywords

    reputation; image; brand; reputation management; reputation management in hospitality business;
    All these keywords.

    JEL classification:

    • R30 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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