Nation brand: A systems approach to the creation and management
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DOI: 10.29141/2658-5081-2024-25-2-2
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References listed on IDEAS
- Quelch, John A. & Jocz, Katherine E., 2008. "Milestones in Marketing," Business History Review, Cambridge University Press, vol. 82(4), pages 827-838, January.
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- Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
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More about this item
Keywords
economic development; nation branding; systems approach; corporate branding; values; Russia; 7-S model;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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