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Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters

Author

Listed:
  • John C. Whitehead

    (Appalachian State University)

  • O. Ashton Morgan

    (Appalachian State University)

  • William L. Huth

    (University of West Florida)

Abstract

In this study we compare willingness to pay for a seafood traceability system from contingent behavior demand and contingent valuation referendum vote models using data from a survey of Gulf of Mexico oyster consumers following the BP oil spill in 2010. We estimate a random effects model of oyster demand using contingent behavior data and find that a traceability program increases demand and consumer surplus. We estimate a referendum model for the seafood traceability program using contingent valuation data. We find that welfare estimates from the contingent behavior and contingent valuation methods are convergent valid under certain conditions

Suggested Citation

  • John C. Whitehead & O. Ashton Morgan & William L. Huth, 2018. "Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters," Economics Bulletin, AccessEcon, vol. 38(1), pages 326-335.
    • Handle: RePEc:ebl:ecbull:eb-16-00642
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    References listed on IDEAS

    as
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. New working paper on the demand for seafood safety
      by John Whitehead in Environmental Economics on 2016-09-24 13:59:04

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    More about this item

    Keywords

    Contingent behavior; contingent valuation; convergent validity; oyster; traceability;
    All these keywords.

    JEL classification:

    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation

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