Understanding young Chinese wine consumers through innovation diffusion theory
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Abstract
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DOI: 10.20867/thm.23.1.3
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References listed on IDEAS
- Peter Taylor & Pam McRae-Williams & Julian Lowe, 2007. "The Determinants of Cluster Activities in the Australian Wine and Tourism Industries," Tourism Economics, , vol. 13(4), pages 639-656, December.
- Hanagriff, Roger D. & Lau, Michael H. & Rogers, Sarah L., 2009. "State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns?: A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46824, Southern Agricultural Economics Association.
- Orth, U.R. & Krska, P., 2001. "Quality Signals In Wine Marketing: The Role Of Exhibition Awards," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(4), pages 1-13.
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More about this item
Keywords
Young Chinese wine consumer; Diffusion of innovation theory; Consumer perceptions; quantitative research;All these keywords.
JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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