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Knowledge management, organisational learning and memory in UK retail network planning

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  • Steve Wood
  • Jonathan Reynolds

Abstract

The forecasting of sales from potential store development opportunities is typically supported by quantitative modelling techniques, which vary in their sophistication and practical application between retail firms. While previous research suggests analysts reach outcomes by blending modelled knowledge with intuition and experience, how this occurs in practice is only partially understood. By adopting a qualitative methodology, involving interviews with experts, this paper makes an incremental contribution to the literature by detailing how tacit knowledge is synthesised with modelled, codified knowledge to affect the decision making of senior management in UK-based retail firms. Analysis can also extend to post-opening reviews that offer the opportunity to improve local marketing and product ranging, and from which key lessons can be drawn for subsequent forecasting. Efforts are made by many large retailers to retain expertise and develop institutional ‘memory’ by codifying tacit knowledge, though these processes often rely upon the expertise embedded within broader intra- and extra- firm social networks. Success, therefore, appears to comprise structured, but flexible forecasting routines alongside a focus on learning, continuity and communication within analyst teams.

Suggested Citation

  • Steve Wood & Jonathan Reynolds, 2013. "Knowledge management, organisational learning and memory in UK retail network planning," The Service Industries Journal, Taylor & Francis Journals, vol. 33(2), pages 150-170, February.
  • Handle: RePEc:taf:servic:v:33:y:2013:i:2:p:150-170
    DOI: 10.1080/02642069.2011.614340
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    References listed on IDEAS

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    1. Simone Ferriani & Raffaele Corrado & Carlo Boschetti, 2005. "Organizational Learning under Organizational Impermanence: Collaborative Ties in Film Project Firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 9(3), pages 257-285, September.
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    Cited by:

    1. Pantano, Eleonora & Migliarese, Piero, 2014. "Exploiting consumer–employee–retailer interactions in technology-enriched retail environments through a relational lens," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 958-965.
    2. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2022. "Retail forecasting: Research and practice," International Journal of Forecasting, Elsevier, vol. 38(4), pages 1283-1318.
    3. Pantano, Eleonora & Passavanti, Rosanna & Priporas, Constantinos-Vasilios & Verteramo, Saverino, 2018. "To what extent luxury retailing can be smart?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 94-100.
    4. Steve Wood & Jonathan Reynolds, 2014. "Establishing Territorial Embeddedness within Retail Transnational Corporation (TNC) Expansion: The Contribution of Store Development Departments," Regional Studies, Taylor & Francis Journals, vol. 48(8), pages 1371-1390, August.
    5. Roig-Tierno, Norat & Baviera-Puig, Amparo & Buitrago-Vera, Juan, 2015. "Estrategias de expansión de las cadenas de distribución agroalimentaria española," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 15(02).
    6. Bassano, Clara & Piciocchi, Paolo & Spohrer, James (Jim) C. & Pietronudo, Maria Cristina, 2018. "Managing value co-creation in consumer service systems within smart retail settings," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 190-197.
    7. Hana Urbancová & Lucie Vnoučková, 2015. "Application Of Talent And Knowledge Management In The Czech And Slovak Republics: First Empirical Approaches," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 60(205), pages 105-138, April – J.
    8. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2019. "Retail forecasting: research and practice," MPRA Paper 89356, University Library of Munich, Germany.
    9. Kendra Fowler, 2016. "Exploring the use of managerial intuition in retail site selection," The Service Industries Journal, Taylor & Francis Journals, vol. 36(5-6), pages 183-199, April.

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