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Determinants of proactive innovative behaviour in new services: empirical investigation of service versus manufacturing firms

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  • Antonia Ruiz Moreno
  • Víctor J. García-Morales
  • Francisco Javier Llorens Montes

Abstract

The research performs a complete analysis of the differences between services and products based on factors associated with the innovation process. The research analyses the factors/dimensions and their repercussions that determine firms' capacity to adapt to their environment and observes how the critical dimensions of the innovation process influence the gap generated by the difference in the firm's current level of innovation and the level developed by the competition. The results show that the client's participation in the process of innovation is greater in service firms that possess a larger innovation gap and are more proactive. The opposite is the case for formalization and decentralization, which occur in lower levels in this kind of firm. Further, decentralization and formalization are lower in service than in manufacturing firms.

Suggested Citation

  • Antonia Ruiz Moreno & Víctor J. García-Morales & Francisco Javier Llorens Montes, 2013. "Determinants of proactive innovative behaviour in new services: empirical investigation of service versus manufacturing firms," The Service Industries Journal, Taylor & Francis Journals, vol. 33(11), pages 977-1002, August.
    • Handle: RePEc:taf:servic:v:33:y:2013:i:11:p:977-1002
    DOI: 10.1080/02642069.2011.628987
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    References listed on IDEAS

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    1. Jon Sundbo, 2001. "The Strategic Management of Innovation," Books, Edward Elgar Publishing, number 2514.
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