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Innovation in the experience economy: a taxonomy of innovation organisations

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  • Jon Sundbo

Abstract

This article theoretically discusses innovation in the experience economy and presents a taxonomy of experience firms according to their dynamic drivers. On the basis of the taxonomy, more principal innovation lines are suggested. Three central issues are discussed. The three issues are: society’s demand for experiences, the company’s effort to produce innovations and technology (by which is meant information and communication technology (ICT)). These issues are crucial to understanding the evolving experience economy and the role and character of innovation in this economy. Finally, whether innovation systems can be found in the experience economy is discussed.

Suggested Citation

  • Jon Sundbo, 2008. "Innovation in the experience economy: a taxonomy of innovation organisations," The Service Industries Journal, Taylor & Francis Journals, vol. 29(4), pages 431-455, October.
    • Handle: RePEc:taf:servic:v:29:y:2008:i:4:p:431-455
    DOI: 10.1080/02642060802283139
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    References listed on IDEAS

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    1. Åke E. Andersson & David E. Andersson, 2006. "The Economics of Experiences, the Arts and Entertainment," Books, Edward Elgar Publishing, number 3865, December.
    2. Chris Freeman & Luc Soete, 1997. "The Economics of Industrial Innovation, 3rd Edition," MIT Press Books, The MIT Press, edition 3, volume 1, number 0262061953, December.
    3. Jon Sundbo, 2001. "The Strategic Management of Innovation," Books, Edward Elgar Publishing, number 2514, December.
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