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Measurement of innovation activities in the knowledge-intensive services industry: a trademark approach

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  • Matthias Gotsch
  • Christiane Hipp

Abstract

Innovation measurement in the knowledge-intensive services (KIS) industry is very complex, due to a lack of adequate innovation indicators. A rather new empirical approach involves the analysis of trademarks for the measurement. This paper aims to explore the use and relevance of trademarks for service firms. Data from the German section of the ‘Community Innovation Survey’ are used, and a survey with 278 participating firms is conducted. The results of the two independent empirical studies demonstrate that a trademark can be used as an innovation indicator, at least for knowledge-intensive business services (KIBS) and product innovations. The results also illustrate which firm-inside and environmental features explain the use of trademarks as an intellectual property protection measure.

Suggested Citation

  • Matthias Gotsch & Christiane Hipp, 2011. "Measurement of innovation activities in the knowledge-intensive services industry: a trademark approach," The Service Industries Journal, Taylor & Francis Journals, vol. 32(13), pages 2167-2184, March.
    • Handle: RePEc:taf:servic:v:32:y:2011:i:13:p:2167-2184
    DOI: 10.1080/02642069.2011.574275
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    References listed on IDEAS

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    1. Malmberg, Claes, 2005. "Trademarks Statistics as Innovation Indicator? - A Micro Study," Papers in Innovation Studies 2005/17, Lund University, CIRCLE - Centre for Innovation Research.
    2. Jean Gadrey & Faïz Gallouj (ed.), 2002. "Productivity, Innovation and Knowledge in Services," Books, Edward Elgar Publishing, number 2690.
    3. Jean Gadrey & Faïz Gallouj, 2002. "Productivity, Innovation and Knowledge in Services. New Economic and Socio-Economic Approaches," Post-Print halshs-00198351, HAL.
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    Cited by:

    1. Danny Samson & Marianne Gloet & Prakash Singh, 2017. "Systematic Innovation Capability: Evidence From Case Studies And A Large Survey," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-43, October.
    2. Haskel, J & Corrado, C & Jona-Lasinio, C & Iommi, M, 2013. "Innovation and intangible investment in Europe, Japan and the US," Working Papers 11139, Imperial College, London, Imperial College Business School.
    3. Behrens, Vanessa & Berger, Marius & Hud, Martin & Hünermund, Paul & Iferd, Younes & Peters, Bettina & Rammer, Christian & Schubert, Torben, 2017. "Innovation activities of firms in Germany - Results of the German CIS 2012 and 2014: Background report on the surveys of the Mannheim Innovation Panel Conducted in the Years 2013 to 2016," ZEW Dokumentationen 17-04, ZEW - Leibniz Centre for European Economic Research.
    4. Stuart J.H. Graham & Galen Hancock & Alan C. Marco & Amanda Fila Myers, 2013. "The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(4), pages 669-705, December.

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