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The impact of manager promotion programs on store performance: evidence from 3C chain stores in Taiwan

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  • Hsuan-Lien Chu
  • Shuen-Zen Liu

Abstract

This study investigates how chain store performance is affected by a store manager promotion program that considers inventory management-related indicators such as inventory loss and inventory turnover. The study was conducted using data from the largest 3C (computers, communications, and consumer electronics) chain store company in Taiwan. It is found that average store profitability and efficiency improve after implementing the manager promotion program. The result suggests that the promotion program induced store managers to exert greater efforts towards inventory management and thus improves store performance.

Suggested Citation

  • Hsuan-Lien Chu & Shuen-Zen Liu, 2008. "The impact of manager promotion programs on store performance: evidence from 3C chain stores in Taiwan," The Service Industries Journal, Taylor & Francis Journals, vol. 28(9), pages 1215-1224, November.
    • Handle: RePEc:taf:servic:v:28:y:2008:i:9:p:1215-1224
    DOI: 10.1080/02642060802217178
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