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Determinants of Expenditures on Wellness Services: The Case of Gran Canaria

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  • Diego R. Medina-Muñoz
  • Rita D. Medina-Muñoz

Abstract

Medina-Muñoz D. R. and Medina-Muñoz R. D. Determinants of expenditures on wellness services: the case of Gran Canaria, Regional Studies . Regions specializing in tourism or interested in developing tourism should focus their marketing efforts on the tourism demand segments that generate greater revenue. This research analyses wellness tourist demand and identifies the determinants of expenditure during a stay in a wellness destination. To that end, European tourists visiting wellness centres on the Spanish island of Gran Canaria were interviewed. The results reveal that the principal determinants of expenditure on wellness services are the characteristics of the trip, behaviour as international travellers and some sociodemographic attributes of the tourists. Medina-Muñoz D. R. et Medina-Muñoz R. D. Les d�terminants des d�penses pour les services de bien-être: �tude de cas de la Gran Canaria, Regional Studies . Les r�gions qui se sp�cialisent dans le tourisme ou qui s'int�ressent à le d�velopper devraient porter leur strat�gie commerciale sur les secteurs qui maximisent le revenu en fonction de la demande. Cette recherche analyse la demande de services de bien-être des touristes et identifie les d�terminants des d�penses pour un s�jour dans un centre de bien-être. A cette fin, on interviewe des touristes qui font un s�jour dans un centre de bien-être situ� sur l'île espagnole de Gran Canaria. Les r�sultats laissent voir que les principaux d�terminants des d�penses pour les services de bien-être s'avèrent les caract�ristiques du voyage, le comportement en tant que voyageurs internationaux et certaines qualit�s socio-d�mographiques des touristes. Tourisme Destination touristique Demande des touristes Tourisme de bien-être D�penses pour le tourisme Medina-Muñoz D. R. und Medina-Muñoz R. D. Determinanten der Ausgaben für Wellness-Dienstleistungen: der Fall von Gran Canaria, Regional Studies . Regionen, die sich auf Fremdenverkehr spezialisiert haben oder an einem Ausbau des Fremdenverkehrs interessiert sind, sollten ihre Marketing-Aktivitäten auf diejenigen Segmente der touristischen Nachfrage konzentrieren, mit denen sich die höchsten Einkünfte erzielen lassen. In dieser Studie analysieren wir die Nachfrage von Touristen nach Wellness-Dienstleistungen und identifizieren die Determinanten für Ausgaben während eines Aufenthalts an einem Wellness-Ferienort. Zu diesem Zweck interviewten wir europäische Touristen, die Wellness-Zentren auf der spanischen Insel Gran Canaria besuchten. Aus den Ergebnissen geht hervor, dass die Merkmale der Reise, das Verhalten als Auslandsreisende sowie einige soziodemografische Merkmale der Touristen die wichtigsten Determinanten von Ausgaben für Wellness-Dienstleistungen darstellen. Fremdenverkehr Ferienort Touristische Nachfrage Wellness-Tourismus Ausgaben von Touristen Medina-Muñoz D. R. y Medina-Muñoz R. D. Determinantes de los gastos en los servicios de bienestar: el caso de Gran Canaria, Regional Studies . Las regiones que se especializan en el turismo o se interesan en desarrollar el turismo deber�an enfocar sus actividades de mercadotecnia en los segmentos de la demanda de turismo que generen mayores ingresos. En este estudio analizamos la demanda de turismo de bienestar e identificamos los determinantes de los gastos durante una estancia en un destino de bienestar. Para este fin, entrevistamos a turistas europeos que visitaban centros de bienestar de la isla de Gran Canaria. Los resultados indican que los principales determinantes de los gastos en los servicios de bienestar son las caracter�sticas del viaje, la conducta como viajeros internacionales y algunos atributos sociodemográficos de los turistas. Turismo Destino turist�co Demanda turist�ca Turismo de bienestar Gasto en turismo

Suggested Citation

  • Diego R. Medina-Muñoz & Rita D. Medina-Muñoz, 2012. "Determinants of Expenditures on Wellness Services: The Case of Gran Canaria," Regional Studies, Taylor & Francis Journals, vol. 46(3), pages 309-319, June.
    • Handle: RePEc:taf:regstd:v:46:y:2012:i:3:p:309-319
    DOI: 10.1080/00343404.2010.510501
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    1. Brida, Juan Gabriel & Scuderi, Raffaele, 2012. "Determinants of tourist expenditure: a review of microeconometric models," MPRA Paper 38468, University Library of Munich, Germany.

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