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Online shopping: Factors that affect consumer purchasing behaviour

Author

Listed:
  • Jozef Bucko
  • Lukáš Kakalejčík
  • Martina Ferencová

Abstract

The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteria and created seven factors. To confirm factors are accurate, we executed confirmatory factor analysis that proved that model consisting of the newly created factors fits the data well.

Suggested Citation

  • Jozef Bucko & Lukáš Kakalejčík & Martina Ferencová, 2018. "Online shopping: Factors that affect consumer purchasing behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1535751-153, January.
    • Handle: RePEc:taf:oabmxx:v:5:y:2018:i:1:p:1535751
    DOI: 10.1080/23311975.2018.1535751
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    Citations

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    Cited by:

    1. Pankaj Tiwari, 2021. "Electronic banking adoption in Ethiopia: an empirical investigation," SN Business & Economics, Springer, vol. 1(9), pages 1-28, September.
    2. Maja Martinović & Roko Barać & Hrvoje Maljak, 2024. "Exploring Croatian Consumer Adoption of Subscription-Based E-Commerce for Business Innovation," Administrative Sciences, MDPI, vol. 14(7), pages 1-21, July.
    3. Tama Chowdhury & Tanseer Hossain, 2023. "Customer Satisfaction in Online Food Ordering during COVID-19:The Role of Hygiene Factors in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 22(1), pages 23-40.
    4. Mohammed Arshad Khan & Vivek & Syed Mohd Minhaj & Mohd Afzal Saifi & Shahid Alam & Asif Hasan, 2022. "Impact of Store Design and Atmosphere on Shoppers’ Purchase Decisions: An Empirical Study with Special Reference to Delhi-NCR," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
    5. Minh Hieu Nguyen & Jimmy Armoogum & Binh Nguyen Thi, 2021. "Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    6. Katarina Repkova Stofkova & Dominik Laitkep & Zuzana Stofkova, 2022. "Shopping Behavior in the Context of the Digital Economy," JRFM, MDPI, vol. 15(2), pages 1-13, January.
    7. Mahama-Musah, Fuseina & Schoutteet, Penelope & Vanhaverbeke, Lieselot, 2021. "Using online data for offline decisions: A geostatistical approach for evaluating the patronage potential of a baby-care retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    8. Christina Kleisiari & Marie-Noelle Duquenne & George Vlontzos, 2021. "E-Commerce in the Retail Chain Store Market: An Alternative or a Main Trend?," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    9. Muhammad Syahiman Ghazalle & Masri Abdul Lasi, 2021. "Determinant Success Factors On Customer Purchasing Behavior Towards Consumer Purchasing Intention: A Study On Student Perspective In Public Institutions," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 5(1), pages 36-41, June.
    10. Thi Mai Anh Nguyen & Thi Hue Nguyen & Hieu Hoc Le, 2022. "Online Shopping in Relationship with Perception, Attitude, and Subjective Norm during COVID-19 Outbreak: The Case of Vietnam," Sustainability, MDPI, vol. 14(22), pages 1-11, November.
    11. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    12. Sabri Mekimah, 2020. "The Phases Of Covid-19 Crisis Managment By The Directorates Of Commerce In Algeria And Its Effect On The Consumer Behavior," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 9-28, December.
    13. Ana Marija Filipas & Nenad Vretenar & Ivan Prudky, 2023. "Decision trees do not lie: Curiosities in preferences of Croatian online consumers," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 157-181.
    14. Junming Liu & Weiwei Chen & Jingyuan Yang & Hui Xiong & Can Chen, 2022. "Iterative Prediction-and-Optimization for E-Logistics Distribution Network Design," INFORMS Journal on Computing, INFORMS, vol. 34(2), pages 769-789, March.
    15. Nguyen, Binh Hai Thi & Nguyen, Luan Thanh, 2022. "Factors affecting consumers' intention to shop online on TikTok social network in Ho Chi Minh City," MPRA Paper 119044, University Library of Munich, Germany.

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