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Determinant Success Factors On Customer Purchasing Behavior Towards Consumer Purchasing Intention: A Study On Student Perspective In Public Institutions

Author

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  • Muhammad Syahiman Ghazalle

    (Faculty of Business, City University Malaysia, Malaysia)

  • Masri Abdul Lasi

    (Faculty of Business, City University Malaysia, Malaysia)

Abstract

E-shopping is a form of electronic commerce used for business (B2B) and business (B2C) transactions. In Malaysia, it can be considered as infant and far from reaching its full potential. Millennials are the largest e-commerce buyers, with the age group consuming 54 percent of their goods online. Full time students recorded the highest smartphone users with 95.5%. Data collection was done by distributing self-designed questionnaires to 216 respondents. 95% of the questions are coming from the previous researchers done the similar topic and the raw data are being analyzed using IBM SPSS Statistics Subscription. The findings revealed that the perceived benefit is the most significant factors that influence the students toward online shopping. In details, there is relationship between perceived benefit, ambassador, price offered and ease of use with the online purchasing behavior except for trust on the seller. In conclusion, e-commerce or e-shopping has become convenience and reliable option for the students to get particular needs. 90% of the respondents had experienced online shopping beforehand. The benefit from online shopping is it enable everyone to conduct the transaction with the access of the internet and mobile phone. It is recommended for future researcher to conduct physical distribution of questionnaire directly to the potential students to get more convincing audience and population. Last but not least, as a result, vendors have found a new approach to create value for customers and build relationships with them towards marketing mix strategy and obtain more customer with the advance strategy and approach.

Suggested Citation

  • Muhammad Syahiman Ghazalle & Masri Abdul Lasi, 2021. "Determinant Success Factors On Customer Purchasing Behavior Towards Consumer Purchasing Intention: A Study On Student Perspective In Public Institutions," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 5(1), pages 36-41, June.
    • Handle: RePEc:zib:zbmecj:v:5:y:2021:i:1:p:36-41
    DOI: 10.26480/mecj.01.2021.36.41
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    References listed on IDEAS

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    1. Zahid Ahmed & Ling Su & Kalsoom Rafique & Sher Zaman Khan & Sadaf Jamil, 2017. "A study on the factors affecting consumer buying behavior towards online shopping in Pakistan," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 7(2), pages 44-56, April.
    2. Nurul Nadia Abd Aziz & Normilia Abd Wahid, 2018. "Factors Influencing Online Purchase Intention among University Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(7), pages 702-717, July.
    3. Jozef Bucko & Lukáš Kakalejčík & Martina Ferencová, 2018. "Online shopping: Factors that affect consumer purchasing behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1535751-153, January.
    4. Suk-Joo Lee & Cheolhwi Ahn & Kelly Minjung Song & Hyunchul Ahn, 2018. "Trust and Distrust in E-Commerce," Sustainability, MDPI, vol. 10(4), pages 1-19, March.
    5. Zahid Ahmed & Ling Su & Kalsoom Rafique & Sher Zaman Khan & Sadaf Jamil, 2017. "A Study on the Factors Affecting Consumer Buying Behavior towards Online Shopping in Pakistan," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 7(2), pages 44-56.
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