IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i11p1224-1239.html
   My bibliography  Save this article

Risk Assessment of Online Shopping Behavior

Author

Listed:
  • Leonila C. Maghinay

    (Faculty, Jose Rizal Memorial State University)

  • Sherley L. Patalinghog

    (Students, BSBA major in Financial Management, JRMSU)

  • Quennie A. Suicano

    (Students, BSBA major in Financial Management, JRMSU)

  • Justine P. Balingit

    (Students, BSBA major in Financial Management, JRMSU)

  • Jen P. Marcos

    (Students, BSBA major in Financial Management, JRMSU)

Abstract

TThis study aimed to assess the risk of online shopping behavior among online shoppers. There are one hundred seventy-six (176) respondents in this study, which specifically focuses on the online shoppers of Dapitan City and the Municipality of Polanco. The study employed a quantitative approach and a descriptive type of questionnaire using a 5-point Likert scale in which every descriptor has 4 questions to explore the risk of online shopping behavior. Respondents were selected through convenience sampling, representing online shoppers in the study. The study reveals that young adults, primarily females and college students, who shop monthly on platforms like Shopee for clothing and fashion accessories are influenced by convenience, affordability, and promotional offers. While demographic factors like age, gender, and income do not significantly affect perceptions, sellers should focus on product availability, quality, and secure transactions. Risks like financial risk, website design, product performance risk, delivery risk, trust, and security assess their online shopping behavior. Shoppers would prioritize research, safety measures, and trusted stores. Ensuring security measures and clear communication during transactions is vital to building trust in online shopping, given the significant concern about financial risk. Shoppers and online retailers should improve trust, security, and overall satisfaction in online transactions. Before buying online, check seller reviews and ratings. Sellers would give clear information to avoid unhappy customers. Governments need to teach people about online risks and safe ways to pay. Future studies should follow how online shopping changes and how new technology works to gain a deeper understanding of consumer dynamics in e-commerce.

Suggested Citation

  • Leonila C. Maghinay & Sherley L. Patalinghog & Quennie A. Suicano & Justine P. Balingit & Jen P. Marcos, 2024. "Risk Assessment of Online Shopping Behavior," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 1224-1239, November.
  • Handle: RePEc:bcp:journl:v:8:y:2024:i:11:p:1224-1239
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-11/1224-1239.pdf
    Download Restriction: no

    File URL: https://rsisinternational.org/journals/ijriss/articles/risk-assessment-of-online-shopping-behavior/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Eline Jongmans & Florence Jeannot & Lan Liang & Maud Dampérat, 2022. "Impact of website visual design on user experience and website evaluation: The sequential mediating roles of usability and pleasure," Post-Print halshs-04159555, HAL.
    2. Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    3. Eline Jongmans & Florence Jeannot & Lan Liang & Maud Dampérat, 2022. "Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure," Post-Print hal-04004419, HAL.
    4. Jozef Bucko & Lukáš Kakalejčík & Martina Ferencová, 2018. "Online shopping: Factors that affect consumer purchasing behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1535751-153, January.
    5. Hausman, Angela V. & Siekpe, Jeffrey Sam, 2009. "The effect of web interface features on consumer online purchase intentions," Journal of Business Research, Elsevier, vol. 62(1), pages 5-13, January.
    6. Anil Gurung & Xin Luo & M.K Raja, 2008. "An Empirical Investigation on Customer’s Privacy Perceptions, Trust and Security Awareness in E-commerce Environment," Journal of Information Privacy and Security, Taylor & Francis Journals, vol. 4(1), pages 42-60, January.
    7. Garbarino, Ellen & Strahilevitz, Michal, 2004. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Elsevier, vol. 57(7), pages 768-775, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Nina Angelovska & Julijana Angelovska, 2024. "Predictors of the Likelihood of Continuous Usage of Online Shopping Post-COVID-19," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 846-876, December.
    3. Thanaa Saad AlSalem & Majed Aadi AlShamari, 2023. "Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques," Future Internet, MDPI, vol. 15(11), pages 1-35, November.
    4. Taewon Suh & Sang Bong Lee, 2023. "Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop," Electronic Commerce Research, Springer, vol. 23(3), pages 1591-1619, September.
    5. Suhail Ahmad Bhat & Mushtaq Ahmad Darzi, 2019. "Exploring the Influence of Consumer Demographics on Online Purchase Benefits," FIIB Business Review, , vol. 8(4), pages 303-316, December.
    6. Doris Morales-Solana & Irene Esteban-Millat & Alejandro Alegret Cotas, 2022. "Experiences in consumer flow in online supermarkets," Electronic Commerce Research, Springer, vol. 22(4), pages 1195-1226, December.
    7. Lee, Yoojung & Kim, Hye-Young, 2019. "Consumer need for mobile app atmospherics and its relationships to shopper responses," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 437-442.
    8. Alcántara-Pilar, Juan Miguel & Del Barrio-García, Salvador & Rodríguez-López, Mª Eugenia, 2018. "Does language matter? A cross-national comparison of the moderating effect of language on website information-processing," Journal of Business Research, Elsevier, vol. 88(C), pages 66-78.
    9. Wang, Bin & Shu, Min & Liu, Yunyao & Xie, Fengyuan & Wang, Jin, 2024. "Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    10. Sardar Mohammadi & Geoff Dickson, 2024. "Online Shopping for Sporting Goods: The Role of Flow, E-Satisfaction, and E-Loyalty," Global Business Review, International Management Institute, vol. 25(6), pages 1498-1509, December.
    11. Bruno Karoubi & Régis Chenavaz & Corina Paraschiv, 2016. "Consumers’ perceived risk and hold and use of payment instruments," Applied Economics, Taylor & Francis Journals, vol. 48(14), pages 1317-1329, March.
    12. Christophe Bezes, 2011. "Types de risques perçus et réducteurs de risques dans le commerce électronique : le cas du site Fnac.com," Post-Print hal-02086726, HAL.
    13. Trinh Le Tan & Khanh Nguyen Chau Ngoc & Hien Le Thi Thanh & Hoai Nguyen Thi Thu & Uyen Vo Truong Hoang, 2024. "Enhancing Repurchase Intention on Digital Platforms Based on Shopping Well-Being Through Shopping Value, Trust and Impulsive Buying," SAGE Open, , vol. 14(3), pages 21582440241, September.
    14. Vanhala, Mika & Lu, Chien & Peltonen, Jaakko & Sundqvist, Sanna & Nummenmaa, Jyrki & Järvelin, Kalervo, 2020. "The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research," Journal of Business Research, Elsevier, vol. 106(C), pages 46-59.
    15. Muhammad Rizwan & Hamna Sultan & Sadia Parveen & Shumaila Nawaz & Samreen Sattar & Maryam Sana, 2013. "Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 142-159, February.
    16. Abdullah Yahia Moqbile Ahmed, 2017. "The Impact of Exposure to Advertisement Online on Purchase Decision Empirical Study of Saudi Customers in Western Region," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(7), pages 366-386, July.
    17. Patricea Elena Bertea & Adriana Zait, 2013. "Perceived risk vs. intention to adopt e-commerce - a pilot study of potential moderators," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 213-229.
    18. Hsieh, Sara H. & Lee, Crystal T. & Tseng, Timmy H., 2021. "Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    19. Richard, Marie-Odile & Chebat, Jean-Charles, 2016. "Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level," Journal of Business Research, Elsevier, vol. 69(2), pages 541-553.
    20. Keating, Byron W. & Alpert, Frank & Kriz, Anton & Quazi, Ali, 2010. "Exploring the mediating role of relationship quality in online services," MPRA Paper 40506, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:11:p:1224-1239. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.