Exploring Croatian Consumer Adoption of Subscription-Based E-Commerce for Business Innovation
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- Jozef Bucko & Lukáš Kakalejčík & Martina Ferencová, 2018. "Online shopping: Factors that affect consumer purchasing behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1535751-153, January.
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Keywords
subscription-based models; e-commerce; consumer behavior; demographic factors; perceptual drivers; innovative business strategies; Croatia;All these keywords.
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