CEM: Increasing productivity through the management and monitoring of experiences provided to customers
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DOI: 10.1080/23311975.2015.1023015
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References listed on IDEAS
- Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
- Verhoef, Peter C. & Lemon, Katherine N., 2013. "Successful customer value management: Key lessons and emerging trends," European Management Journal, Elsevier, vol. 31(1), pages 1-15.
- Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
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Cited by:
- Mark Anthony Camilleri, 2016. "Reconceiving corporate social responsibility for business and educational outcomes," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1142044-114, December.
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