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Identifying the Role of Heritage Communication: A Stakeholder-Function Framework

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  • Anna Blombäck
  • Olof Brunninge

Abstract

This article uses the case of family business to distinguish the range of potential aims and outcomes of corporate heritage communication. In family businesses, the challenges of heritage communication are particularly salient as the past of the firm is simultaneously that of the controlling family. Based on a study of 55 websites of Swedish and German family-owned firms, we classify aims and outcomes of heritage communication with reference to different stakeholders. Our findings elucidate the need to consider various stakeholders when planning heritage communications, and the value of such communication for different corporate functions, such as marketing, management and governance. To aid decision making, we offer a framework to map aims and stakeholders of heritage communication related to a company’s functions.

Suggested Citation

  • Anna Blombäck & Olof Brunninge, 2016. "Identifying the Role of Heritage Communication: A Stakeholder-Function Framework," International Studies of Management & Organization, Taylor & Francis Journals, vol. 46(4), pages 256-268, October.
    • Handle: RePEc:taf:mimoxx:v:46:y:2016:i:4:p:256-268
    DOI: 10.1080/00208825.2016.1140522
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    Cited by:

    1. Bargoni, Augusto & Kliestik, Tomas & Jabeen, Fauzia & Santoro, Gabriele, 2023. "Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel," Journal of Business Research, Elsevier, vol. 156(C).
    2. Beck, Susanne & Prügl, Reinhard & Walter, Katharina, 2020. "Communicating the family firm brand: Antecedents and performance effects," European Management Journal, Elsevier, vol. 38(1), pages 95-107.
    3. Mario Burghausen, 2023. "The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 129-143, March.
    4. Lee, Zoe & Davies, Iain, 2021. "Navigating relative invariance: Perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution," Journal of Business Research, Elsevier, vol. 129(C), pages 813-825.
    5. Elena-Madalina Vatamanescu & Wioletta Wereda & Jacek Woźniak, 2020. "Communication And Knowledge Management In Innovative Enterprises – Literature Review Perspective," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 2, pages 41-55.
    6. Rick T. Wilson, 2018. "Transforming history into heritage: applying corporate heritage to the marketing of places," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 351-369, July.
    7. Elena Casprini & Yioula Melanthiou & Tommaso Pucci & Lorenzo Zanni, 2020. "Managing founder-based brand identity during succession," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 1-14, January.
    8. Wielsma, Albertha J. & Brunninge, Olof, 2019. "“Who am I? Who are we?” Understanding the impact of family business identity on the development of individual and family identity in business families," Journal of Family Business Strategy, Elsevier, vol. 10(1), pages 38-48.
    9. Olof Brunninge, 2023. "Invented corporate heritage brands," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 157-169, March.

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