IDEAS home Printed from https://ideas.repec.org/a/taf/intgms/v18y2018i1p92-110.html
   My bibliography  Save this article

Controllable superstition and its relationship with enduring and behavioural involvement in gambling

Author

Listed:
  • Lawrence Hoc Nang Fong
  • Desmond Lam
  • Davis Ka Chio Fong

Abstract

Superstition is a salient belief given the desire of individuals to control outcomes in daily life, particularly in the context of gambling. This study contributes to the literature by distinguishing controllable superstition from uncontrollable superstition. Furthermore, their relationships with enduring involvement and, subsequently, behavioural involvement, including gambling frequency and variety, are examined. Using partial least squares structural equation modelling, the analysis of data collected from 496 casino gamblers indicates that uncontrollable superstition has two sub-dimensions, which include impersonal outcome and personal state. Controllable superstition positively predicts gambling frequency and variety via enduring involvement, whereas uncontrollable superstition has no effect on enduring involvement. The findings indicate that superstition should not be treated as a unidimensional construct, as controllable and uncontrollable superstitions have different effects on consequential variables. Practical implications are provided for gambling regulators and casino operators.

Suggested Citation

  • Lawrence Hoc Nang Fong & Desmond Lam & Davis Ka Chio Fong, 2018. "Controllable superstition and its relationship with enduring and behavioural involvement in gambling," International Gambling Studies, Taylor & Francis Journals, vol. 18(1), pages 92-110, January.
    • Handle: RePEc:taf:intgms:v:18:y:2018:i:1:p:92-110
    DOI: 10.1080/14459795.2017.1378363
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/14459795.2017.1378363
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/14459795.2017.1378363?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thomas Kramer & Lauren Block, 2008. "Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(6), pages 783-793, October.
    2. Jungsun (Sunny) Kim & Mikael B. Ahlgren & Jeoung-Woo Byun & Kristin Malek, 2016. "Gambling motivations and superstitious beliefs: a cross-cultural study with casino customers," International Gambling Studies, Taylor & Francis Journals, vol. 16(2), pages 296-315, August.
    3. Eric J. Hamerman & Gita V. Johar, 2013. "Conditioned Superstition: Desire for Control and Consumer Brand Preferences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 428-443.
    4. Ng, Travis & Chong, Terence & Du, Xin, 2010. "The value of superstitions," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 293-309, June.
    5. Fong, Lawrence Hoc Nang & Lam, Long Wai. & Law, Rob, 2017. "How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers," Tourism Management, Elsevier, vol. 61(C), pages 331-342.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Invernizzi, Giovanna M. & Miller, Joshua B. & Coen, Tommaso & Dufwenberg, Martin & Oliveira, Luiz Edgard R., 2021. "Tra i Leoni: Revealing the preferences behind a superstition," Journal of Economic Psychology, Elsevier, vol. 82(C).
    2. Weng, Pei-Shih, 2018. "Lucky issuance: The role of numerological superstitions in irrational return premiums," Pacific-Basin Finance Journal, Elsevier, vol. 47(C), pages 79-91.
    3. Kirk, Colleen P. & Peck, Joann & Hart, Claire M. & Sedikides, Constantine, 2022. "Just my luck: Narcissistic admiration and rivalry differentially predict word of mouth about promotional games," Journal of Business Research, Elsevier, vol. 150(C), pages 374-388.
    4. Karpinska-Krakowiak, Malgorzata & Eisend, Martin, 2021. "The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 104-117.
    5. Bhattacharya, Haimanti & Dugar, Subhasish, 2022. "Business norm versus norm-nudge as a contract-enforcing mechanism: Evidence from a real marketplace," European Economic Review, Elsevier, vol. 144(C).
    6. Katina Kulow & Thomas Kramer, 2016. "In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 334-353.
    7. Xu, Xing'an & Liu, Juan, 2024. "Promotional games in service recovery: Luck works," Annals of Tourism Research, Elsevier, vol. 105(C).
    8. Wei-han Liu, 2013. "Lunar calendar effect: evidence of the Chinese Farmer's Calendar on the equity markets in East Asia," Journal of the Asia Pacific Economy, Taylor & Francis Journals, vol. 18(4), pages 560-593.
    9. Vinci Chow, 2019. "Predicting Auction Price of Vehicle License Plate with Deep Residual Learning," Papers 1910.04879, arXiv.org.
    10. Lenka Mynaříková & Vít Pošta, 2023. "The Effect of Consumer Confidence and Subjective Well-being on Consumers’ Spending Behavior," Journal of Happiness Studies, Springer, vol. 24(2), pages 429-453, February.
    11. Christino, Juliana Maria Magalhães & Silva, Thaís Santos & Cardozo, Erico Aurélio Abreu & de Pádua Carrieri, Alexandre & de Paiva Nunes, Patricia, 2019. "Understanding affiliation to cashback programs: An emerging technique in an emerging country," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 78-86.
    12. Hampson, Daniel P. & Gong, Shiyang & Xie, Yi, 2021. "How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control," Journal of Business Research, Elsevier, vol. 132(C), pages 693-704.
    13. Han, SeungOh, 2024. "Price clustering on cryptocurrency order books at a US-based exchange," Journal of Behavioral and Experimental Finance, Elsevier, vol. 41(C).
    14. Robert Jeyakumar Nathan & Vijay Victor & Melanie Tan & Maria Fekete-Farkas, 0. "Tourists’ use of Airbnb app for visiting a historical city," Information Technology & Tourism, Springer, vol. 0, pages 1-26.
    15. Gao, Huasheng & Shi, Donghui & Zhao, Bin, 2021. "Does good luck make people overconfident? Evidence from a natural experiment in the stock market," Journal of Corporate Finance, Elsevier, vol. 68(C).
    16. Luo, Hong & Park, Seong-Yeon, 2024. "Exploring barriers to secondhand luxury consumption among Chinese consumers and changes during the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 174(C).
    17. Agarwal, Sumit & He, Jia & Liu, Haoming & Png, I. P. L. & Sing, Tien Foo & Wong, Wei-Kang, 2016. "Superstition, Conspicuous Spending, and Housing Markets: Evidence from Singapore," IZA Discussion Papers 9899, Institute of Labor Economics (IZA).
    18. Woo‐Hyuk Kim, 2018. "Performance drivers in the casino industry of South Korea," Asian-Pacific Economic Literature, The Crawford School, The Australian National University, vol. 32(2), pages 126-134, November.
    19. Dmitry Burakov, 2018. "Do discounts mitigate numerological superstitions? Evidence from the Russian real estate market," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 13(5), pages 467-470, September.
    20. Yang Yang & Jin-Hoo Kim, 2022. "An Exploration of the Contingency Influence on Chinese Customers’ Selection of Online Hotel Reservation Channels," SAGE Open, , vol. 12(3), pages 21582440221, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:intgms:v:18:y:2018:i:1:p:92-110. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RIGS20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.