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Tra i Leoni: Revealing the Preferences Behind a Superstition

Author

Listed:
  • Invernizzi, Giovanna
  • Miller, Joshua Benjamin

    (The University of Melbourne)

  • Coen, Tommaso
  • Dufwenberg, Martin
  • Oliveira, Luiz Edgard R.

Abstract

We investigate a superstition for which adherence is nearly universal. Using a combination of field interventions that involve unsuspecting participants and a lab-style value elicitation, we measure the strength of peoples' underlying preferences, and to what extent their behavior is driven by social conformity rather than the superstition itself. Our findings indicate that both mechanisms influence behavior. While a substantial number of people are willing to incur a relatively high individual cost in order to adhere to the superstition, for many, adherence is contingent on the the behavior of others. Our findings suggest that it is the conforming nature of the majority that sustains the false beliefs of the minority.

Suggested Citation

  • Invernizzi, Giovanna & Miller, Joshua Benjamin & Coen, Tommaso & Dufwenberg, Martin & Oliveira, Luiz Edgard R., 2019. "Tra i Leoni: Revealing the Preferences Behind a Superstition," OSF Preprints c5hxs, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:c5hxs
    DOI: 10.31219/osf.io/c5hxs
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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