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In love with the debit card but still married to cash

Author

Listed:
  • Carin van der Cruijsen
  • Lola Hernandez
  • Nicole Jonker

Abstract

Using shopping diary survey data, we show that changing payment patterns is a challenging task; even when consumers have fallen in love with a new payment instrument, they find it hard to divorce from their old payment instrument. We find a discrepancy between how consumers prefer to pay and how they actually pay. Half of the consumers who prefer the debit card to cash don’t use the debit card to pay a majority of their point-of-sale transactions. Our regression results show that the habit of paying cash plays a significant role explaining the presence of a gap.

Suggested Citation

  • Carin van der Cruijsen & Lola Hernandez & Nicole Jonker, 2017. "In love with the debit card but still married to cash," Applied Economics, Taylor & Francis Journals, vol. 49(30), pages 2989-3004, June.
  • Handle: RePEc:taf:applec:v:49:y:2017:i:30:p:2989-3004
    DOI: 10.1080/00036846.2016.1251568
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    References listed on IDEAS

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    1. Schmiedel, Heiko & Kostova, Gergana & Ruttenberg, Wiebe, 2012. "The social and private costs of retail payment instruments: a European perspective," Occasional Paper Series 137, European Central Bank.
    2. Schmiedel, Heiko & Kostova, Gergana & Ruttenberg, Wiebe, 2012. "The social and private costs of retail payment instruments: a European perspective," Occasional Paper Series 137, European Central Bank.
    3. Kosse, A., 2014. "Consumer payment choices : Room for further digisation?," Other publications TiSEM 7486cb21-13a2-4609-bad6-e, Tilburg University, School of Economics and Management.
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