IDEAS home Printed from https://ideas.repec.org/a/taf/applec/v48y2016i19p1816-1830.html
   My bibliography  Save this article

Education and income attraction: an online dating field experiment

Author

Listed:
  • David Ong

Abstract

Prior studies have found a robust correlation in the education of dating and married couples. However, there is little evidence to suggest that such correlations are causal, that is, for the sake of relationship public goods such as the pleasures of the enlightened conversations that only a common high level of education might support. Being empirical studies, they cannot rule out couples matching on other characteristics like income, height or health, which are correlated with education, from driving results. We contribute to this literature by randomly assigning high and low education and income levels to 388 artificial male and female profiles on a large online dating website in China. We then counted thousands of ‘visits’ -- clicks on abbreviated profiles, which included education and income information, from search engine results. We found that men’s visits to female profiles were unaffected by the profile’s assigned education level, while women’s visits to male profiles increase with the profile’s education. However, that increase was not increasing on the women’s own level of education, though their visits to the higher income male profiles was increasing on their own education. Our findings suggest that the relationship public goods that stem from a common level of high education are not at the forefront of either men’s or women’s minds before their first dates, when one might expect such goods to play a critical role in the decision to develop the relationship further.

Suggested Citation

  • David Ong, 2016. "Education and income attraction: an online dating field experiment," Applied Economics, Taylor & Francis Journals, vol. 48(19), pages 1816-1830, April.
  • Handle: RePEc:taf:applec:v:48:y:2016:i:19:p:1816-1830
    DOI: 10.1080/00036846.2015.1109039
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00036846.2015.1109039
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/00036846.2015.1109039?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Belot, Michèle & Fidrmuc, Jan, 2010. "Anthropometry of love: Height and gender asymmetries in interethnic marriages," Economics & Human Biology, Elsevier, vol. 8(3), pages 361-372, December.
    2. Christine Schwartz & Robert Mare, 2005. "Trends in educational assortative marriage from 1940 to 2003," Demography, Springer;Population Association of America (PAA), vol. 42(4), pages 621-646, November.
    3. Marianne Bertrand & Emir Kamenica & Jessica Pan, 2015. "Gender Identity and Relative Income within Households," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(2), pages 571-614.
    4. Raymond Fisman & Sheena S. Iyengar & Emir Kamenica & Itamar Simonson, 2006. "Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 673-697.
    5. Helena Skyt Nielsen & Michael Svarer, 2009. "Educational Homogamy: How Much is Opportunities?," Journal of Human Resources, University of Wisconsin Press, vol. 44(4).
    6. Nick Feltovich & Richmond Harbaugh & Ted To, 2002. "Too Cool for School? Signalling and Countersignalling," RAND Journal of Economics, The RAND Corporation, vol. 33(4), pages 630-649, Winter.
    7. Gunter J. Hitsch & Ali Hortaçsu & Dan Ariely, 2010. "Matching and Sorting in Online Dating," American Economic Review, American Economic Association, vol. 100(1), pages 130-163, March.
    8. Becker, Gary S, 1973. "A Theory of Marriage: Part I," Journal of Political Economy, University of Chicago Press, vol. 81(4), pages 813-846, July-Aug..
    9. Ong, David & Wang, Jue, 2015. "Income attraction: An online dating field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 111(C), pages 13-22.
    10. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ong, David & Yang, Yu (Alan) & Zhang, Junsen, 2020. "Hard to get: The scarcity of women and the competition for high-income men in urban China," Journal of Development Economics, Elsevier, vol. 144(C).
    2. Zhihong Li & Yining Song & Xiaoying Xu, 2019. "Incorporating facial attractiveness in photos for online dating recommendation," Electronic Commerce Research, Springer, vol. 19(2), pages 285-310, June.
    3. Beloborodova, Anna, 2023. "Political views regarding the war in Ukraine in an online dating experiment," MPRA Paper 120739, University Library of Munich, Germany.
    4. Beloborodova, Anna, 2023. "Love or politics? Political views regarding the war in Ukraine in an online dating experiment," MPRA Paper 118862, University Library of Munich, Germany.
    5. Neyt, Brecht & Vandenbulcke, Sarah & Baert, Stijn, 2019. "Are men intimidated by highly educated women? Undercover on Tinder," Economics of Education Review, Elsevier, vol. 73(C).
    6. You, Jing & Yi, Xuejie & Chen, Meng, 2021. "Love, life, and “leftover ladies” in urban China: Staying modernly single in patriarchal traditions," China Economic Review, Elsevier, vol. 68(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ong, David & Wang, Jue, 2015. "Income attraction: An online dating field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 111(C), pages 13-22.
    2. Ong, David & Yang, Yu (Alan) & Zhang, Junsen, 2020. "Hard to get: The scarcity of women and the competition for high-income men in urban China," Journal of Development Economics, Elsevier, vol. 144(C).
    3. Egebark, Johan & Ekström, Mathias & Plug, Erik & van Praag, Mirjam, 2021. "Brains or beauty? Causal evidence on the returns to education and attractiveness in the online dating market," Journal of Public Economics, Elsevier, vol. 196(C).
    4. Daiji Kawaguchi & Soohyung Lee, 2017. "Brides For Sale: Cross-Border Marriages And Female Immigration," Economic Inquiry, Western Economic Association International, vol. 55(2), pages 633-654, April.
    5. Eva Raiber & Weiwei Ren & Jeanne Bovet & Paul Seabright & Charlotte Wang, 2023. "What Do Parents Want? Parental Spousal Preferences in China," Economic Development and Cultural Change, University of Chicago Press, vol. 71(3), pages 903-939.
    6. Nicola Barban & Elisabetta De Cao & Sonia Oreffice & Climent Quintana-Domeque, 2016. "Assortative Mating on Education: A Genetic Assessment," Working Papers 2016-034, Human Capital and Economic Opportunity Working Group.
    7. Neyt, Brecht & Vandenbulcke, Sarah & Baert, Stijn, 2019. "Are men intimidated by highly educated women? Undercover on Tinder," Economics of Education Review, Elsevier, vol. 73(C).
    8. Ingvild Almås & Andreas Kotsadam & Espen R. Moen & Knut Røed, 2023. "The Economics of Hypergamy," Journal of Human Resources, University of Wisconsin Press, vol. 58(1), pages 260-281.
    9. Chen, Natalie & Conconi, Paola & Perroni, Carlo, 2011. "Multi-Trait Matching and Intergenerational Mobility: A Cinderella Story," CAGE Online Working Paper Series 57, Competitive Advantage in the Global Economy (CAGE).
    10. Michèle Belot & Marco Francesconi, 2013. "Dating Preferences and Meeting Opportunities in Mate Choice Decisions," Journal of Human Resources, University of Wisconsin Press, vol. 48(2), pages 474-508.
    11. Cassar, Alessandra & Zhang, Y. Jane, 2022. "The competitive woman: Evolutionary insights and cross-cultural evidence into finding the Femina Economica," Journal of Economic Behavior & Organization, Elsevier, vol. 197(C), pages 447-471.
    12. Soohyung Lee & Muriel Niederle, 2015. "Propose with a rose? Signaling in internet dating markets," Experimental Economics, Springer;Economic Science Association, vol. 18(4), pages 731-755, December.
    13. De Fraja, Gianni & Sákovics, József, 2012. "Exclusive nightclubs and lonely hearts columns: Non-monotone participation in optional intermediation," Journal of Economic Behavior & Organization, Elsevier, vol. 84(2), pages 618-632.
    14. Gavrilova, Evelina, 2019. "A partner in crime: Assortative matching and bias in the crime market," Journal of Economic Behavior & Organization, Elsevier, vol. 159(C), pages 598-612.
    15. Zhang, Peilu & Zhang, Yinjunjie & Palma, Marco, 2018. "Social Norms and Competitiveness: My Willingness to Compete Depends on Who I am (supposed to be)," MPRA Paper 89727, University Library of Munich, Germany.
    16. Rodríguez-González, Ana, 2021. "The Impact of the Female Advantage in Education on the Marriage Market," Working Papers 2021:5, Lund University, Department of Economics.
    17. Adda, Jérôme & Pinotti, Paolo & Tura, Giulia, 2020. "There's More to Marriage than Love: The Effect of Legal Status and Cultural Distance on Intermarriages and Separations," CEPR Discussion Papers 14432, C.E.P.R. Discussion Papers.
    18. Marion Goussé & Nicolas Jacquemet & Jean-Marc Robin, 2016. "Marriage, Labor Supply, and Home Production: A Longitudinal Microeconomic Analysis of Marriage, Intra-Household Bargaining and Time Use Using the BHPS, 1991-2008," Cahiers de recherche 1601, CIRPEE.
    19. Marion Goussé & Nicolas Jacquemet & Jean‐Marc Robin, 2017. "Marriage, Labor Supply, and Home Production," Econometrica, Econometric Society, vol. 85(6), pages 1873-1919, November.
    20. Thomas Gall & David Reinstein, 2020. "Losing face," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 164-190.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:applec:v:48:y:2016:i:19:p:1816-1830. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RAEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.