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Incorporating facial attractiveness in photos for online dating recommendation

Author

Listed:
  • Zhihong Li

    (South China University of Technology)

  • Yining Song

    (South China University of Technology)

  • Xiaoying Xu

    (South China University of Technology)

Abstract

Data sparsity has been a great challenge of data-driven applications. It is essential to explore the availability of other side information that can be utilized for alleviating this problem. This study proposes incorporating facial attractiveness embedded in user photos to boost recommendations in the context of online dating site, aiming at demonstrating the possibility of utilizing image features for increasing data richness. Specifically, subjective and objective grading methods are proposed to extract the facial attractiveness from user photos. A user network is then constructed, and a link prediction method is proposed to incorporate the extracted facial attractiveness in the recommendation process. Evaluation conducted on a real-world dataset shows that the proposed CNAF method is effective in increasing the prediction accuracy for the cold-start users. In particular, the prediction errors of the proposed CNAF method are on average 8.68%, 8.79%, and 8.71% lower than the systems using the Adamic–Adar index, resource allocation index, and preference attachment index respectively. The proposed CNAF method also maintains a high recommendation diversity.

Suggested Citation

  • Zhihong Li & Yining Song & Xiaoying Xu, 2019. "Incorporating facial attractiveness in photos for online dating recommendation," Electronic Commerce Research, Springer, vol. 19(2), pages 285-310, June.
    • Handle: RePEc:spr:elcore:v:19:y:2019:i:2:d:10.1007_s10660-018-9308-9
    DOI: 10.1007/s10660-018-9308-9
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    References listed on IDEAS

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    1. Magdalena Bekk & Matthias Spörrle & Franziska Völckner & Erika Spieß & Ralph Woschée, 2017. "What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising," Marketing Letters, Springer, vol. 28(4), pages 509-522, December.
    2. Geiler, Philipp & Renneboog, Luc & Zhao, Yang, 2018. "Beauty and appearance in corporate director elections," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 55(C), pages 1-12.
    3. David Ong, 2016. "Education and income attraction: an online dating field experiment," Applied Economics, Taylor & Francis Journals, vol. 48(19), pages 1816-1830, April.
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    Cited by:

    1. Jilong Zhang & Jin Zhang & Kanliang Wang & Wei Yan, 2023. "Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health," Electronic Commerce Research, Springer, vol. 23(3), pages 1775-1805, September.

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