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Product survival at the cinema: evidence from Hong Kong

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  • W. David Walls

Abstract

The lifetime of a motion picture is the margin through which supply adjusts to market demand due to demand-invariant admission prices and fixed seating capacity. The lifetimes of a sample of 493 motion pictures that were exhibited at cinemas in Hong Kong during 1994-1996 are examined. It is found that the hazard rate is an increasing function of time, and that the type of movie and the initial box office revenue are economically and statistically significant determinants of a movie's life length.

Suggested Citation

  • W. David Walls, 1998. "Product survival at the cinema: evidence from Hong Kong," Applied Economics Letters, Taylor & Francis Journals, vol. 5(4), pages 215-219.
    • Handle: RePEc:taf:apeclt:v:5:y:1998:i:4:p:215-219
    DOI: 10.1080/135048598354843
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    Cited by:

    1. David Giles, 2007. "Survival of the hippest: life at the top of the hot 100," Applied Economics, Taylor & Francis Journals, vol. 39(15), pages 1877-1887.
    2. Jordi McKenzie & W. Walls, 2013. "Australian films at the Australian box office: performance, distribution, and subsidies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(2), pages 247-269, May.
    3. W. D. Walls, 2009. "The Market for Motion Pictures in Thailand: Rank, Revenue, and Survival at the Box Office," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 8(2), pages 115-131, August.
    4. Sangkil Moon & Barry Bayus & Youjae Yi & Junhee Kim, 2015. "Local consumers’ reception of imported and domestic movies in the Korean movie market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 99-121, February.
    5. Legoux, Renaud & Larocque, Denis & Laporte, Sandra & Belmati, Soraya & Boquet, Thomas, 2016. "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 357-374.
    6. Sacit Hadi Akdede & Ayla Oğus, 2009. "Death As A Measure Of Duration Of Conflict," Defence and Peace Economics, Taylor & Francis Journals, vol. 20(6), pages 465-476.
    7. Chris Hand, 2001. "Increasing returns to information: further evidence from the UK film market," Applied Economics Letters, Taylor & Francis Journals, vol. 8(6), pages 419-421.
    8. Jordi McKenzie, 2009. "Revealed word-of-mouth demand and adaptive supply: survival of motion pictures at the Australian box office," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(4), pages 279-299, November.
    9. Sofia Izquierdo‐Sanchez, 2019. "Managing The Supply Of Short‐Life Products. A Duration Analysis Approach Using The Uk Film Industry," Bulletin of Economic Research, Wiley Blackwell, vol. 71(1), pages 75-89, January.
    10. Darlene Chisholm & Víctor Fernández-Blanco & S. Abraham Ravid & W. David Walls, 2015. "Economics of motion pictures: the state of the art," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 1-13, February.
    11. David Maddison, 2004. "Increasing returns to information and the survival of broadway theatre productions," Applied Economics Letters, Taylor & Francis Journals, vol. 11(10), pages 639-643.
    12. Sacit Hadi Akdede & Ayla Ogus, 2006. "Increasing returns to information and the survival of Turkish public theatre plays," Applied Economics Letters, Taylor & Francis Journals, vol. 13(12), pages 785-788.
    13. Keith Brown, 2007. "How many viewers does a cable network need? A survival analysis of cable networks," Applied Economics, Taylor & Francis Journals, vol. 39(20), pages 2581-2587.
    14. Arthur De Vany & W. Walls, 1999. "Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 285-318, November.
    15. Caroline Elliott & Palitha Konara & Haiyi Ling & Chengang Wang & Yingqi Wei, 2018. "Behind film performance in China’s changing institutional context: The impact of signals," Asia Pacific Journal of Management, Springer, vol. 35(1), pages 63-95, March.

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