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How many viewers does a cable network need? A survival analysis of cable networks

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  • Keith Brown

Abstract

This article employs survival/duration analysis to determine how subscriber levels affect cable networks' survival probabilities. Using piecewise-constant hazards estimation, we find that an additional one million subscribers increases a cable network's probability of survival in a given year by 17%.

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  • Keith Brown, 2007. "How many viewers does a cable network need? A survival analysis of cable networks," Applied Economics, Taylor & Francis Journals, vol. 39(20), pages 2581-2587.
    • Handle: RePEc:taf:applec:v:39:y:2007:i:20:p:2581-2587
    DOI: 10.1080/00036840600707191
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    References listed on IDEAS

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    5. W. David Walls, 1998. "Product survival at the cinema: evidence from Hong Kong," Applied Economics Letters, Taylor & Francis Journals, vol. 5(4), pages 215-219.
    6. Dixit, Avinash K, 1989. "Entry and Exit Decisions under Uncertainty," Journal of Political Economy, University of Chicago Press, vol. 97(3), pages 620-638, June.
    7. Jeffrey S. Simonoff, 2003. "An Empirical Study of Factors Relating to the Success of Broadway Shows," The Journal of Business, University of Chicago Press, vol. 76(1), pages 135-150, January.
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    Cited by:

    1. Kim, Hyunchul & Park, Minsoo & Lee, Sangwoo, 2017. "Do vertically and horizontally integrated firms survive longer? The case of cable networks in Korea," Information Economics and Policy, Elsevier, vol. 39(C), pages 84-93.

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