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A noncompensatory choice experiment analysis of Japanese consumers' purchase preferences for beef

Author

Listed:
  • Hideo Aizaki
  • Manabu Sawada
  • Kazuo Sato
  • Toshiko Kikkawa

Abstract

In this article, we consider the noncompensatory valuation of food safety among Japanese consumers with regard to the purchase of beef. Using a choice experiment with a wide range of choice rules, we examine the valuation of beef by Japanese consumers in terms of the country of origin and Bovine Spongiform Encephalopathy (BSE)-test status of beef. The results reveal that a Random Parameters Logit (RPL) model along with the noncompensatory choice rules is more suitable than a compensatory model for measuring the valuation of food safety with regard to beef by consumers who are conscious of food safety. Further, the Willingness to Pay (WTP) for each BSE-tested type of beef reveals that Japanese consumers regard the BSE test as rather important for ensuring the food safety of beef.

Suggested Citation

  • Hideo Aizaki & Manabu Sawada & Kazuo Sato & Toshiko Kikkawa, 2012. "A noncompensatory choice experiment analysis of Japanese consumers' purchase preferences for beef," Applied Economics Letters, Taylor & Francis Journals, vol. 19(5), pages 439-444, March.
    • Handle: RePEc:taf:apeclt:v:19:y:2012:i:5:p:439-444
    DOI: 10.1080/13504851.2011.583207
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    References listed on IDEAS

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    1. Jill J. McCluskey & Kristine M. Grimsrud & Hiromi Ouchi & Thomas I. Wahl, 2005. "Bovine spongiform encephalopathy in Japan: consumers' food safety perceptions and willingness to pay for tested beef," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 49(2), pages 197-209, June.
    2. Laurian Unnevehr & James Eales & Helen Jensen & Jayson Lusk & Jill McCluskey & Jean Kinsey, 2010. "Food and Consumer Economics," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 92(2), pages 506-521.
    3. Swait, Joffre, 2001. "A non-compensatory choice model incorporating attribute cutoffs," Transportation Research Part B: Methodological, Elsevier, vol. 35(10), pages 903-928, November.
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