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Exploring ‘new generation’ employees’ green tactics in environmental protection in China

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  • Fangjian Wu
  • Guiyao Tang
  • Wei Sun

Abstract

As an emerging group, new-generation employees have attracted increasing interest. Based on the ‘sense-making’ process, this study investigated the new generation’s so-called ‘green’ behaviour in Chinese workplace. Using qualitative interviews, we explored how they weigh different forces and make green behavioural decision. Employing grounded theory, we examined a ‘dual-system’, which was the interactive influence of pro-environmental consciousness and green psychological climate on the new generation’s green behavioural decisions. We also discovered that their behavioural tactics may change over time driven by individual traits, institutional forces and issue characteristics. Our findings contribute to the new generation and green behaviour literature by exploring the behavioural tactics chosen and changed under different conditions.

Suggested Citation

  • Fangjian Wu & Guiyao Tang & Wei Sun, 2018. "Exploring ‘new generation’ employees’ green tactics in environmental protection in China," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(4), pages 510-527, August.
    • Handle: RePEc:taf:apbizr:v:24:y:2018:i:4:p:510-527
    DOI: 10.1080/13602381.2018.1451131
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    References listed on IDEAS

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    Cited by:

    1. Li Zhao & Wei Li & Hongru Zhang, 2022. "Career Adaptability as a Strategy to Improve Sustainable Employment: A Proactive Personality Perspective," Sustainability, MDPI, vol. 14(19), pages 1-20, October.
    2. Malcolm Warner & Ying Zhu, 2018. "The challenges of managing ‘new generation’ employees in contemporary China: setting the scene," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(4), pages 429-436, August.
    3. Ying Zhu & Malcolm Warner, 2018. "Managing ‘new generation’ employees in China and beyond: summing-up," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(4), pages 578-584, August.

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