IDEAS home Printed from https://ideas.repec.org/a/ssi/jouird/v2y2020i4p774-783.html
   My bibliography  Save this article

Strategies to manage the risks faced by consumers in developing e-commerce

Author

Listed:
  • Kiran Javaria

    (University of Lahore, Pakistan)

  • Omar Masood

    (University of Lahore, Pakistan)

  • Fernando Garcia

    (Polytechnic University of Valencia, Spain)

Abstract

The study investigates the management of risk in E- Commerce and what different barriers are faced by consumers during an uncertain and risky situation. The study utilizes both primary and secondary data in order to get reliable results. There are different risk factors that affect the purchasing behaviour of consumers who shop online. The consumer's perception of risk may be the result of all the emotional processes through which consumers recognize, organize and provide meaning to sensations received, such as the need for product quality, safety online and overall satisfaction. The primary data consists of a survey of online shoppers. The research data and questionnaire was administered to 972 internet users who are classed as experienced and avid users. The secondary data includes an analysis of the various theories of consumer behaviour, models of online adoption, risk factors to marketing and shopping online, models of the adoption of innovation and new ways of marketing and trade. Both techniques are utilized that would examine the relationship between perceived risk strategies and customer satisfaction as well as examined the customer involvement and propensity to take risk on existing relation of online shopping.

Suggested Citation

  • Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 774-783, December.
    • Handle: RePEc:ssi:jouird:v:2:y:2020:i:4:p:774-783
    DOI: 10.9770/ird.2020.2.4(4)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/ird/uploads/articles/8/Javaria_Strategies_to_manage_the_risks_faced_by_consumers_in_developing_ecommerce.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/ird/article/52
    Download Restriction: no
    File URL: https://libkey.io/10.9770/ird.2020.2.4(4)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Choi, Hun & Kim, Youngchan & Kim, Jinwoo, 2011. "Driving factors of post adoption behavior in mobile data services," Journal of Business Research, Elsevier, vol. 64(11), pages 1212-1217.
    2. McCole, Patrick & Ramsey, Elaine & Williams, John, 2010. "Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1018-1024, September.
    3. Junianto Tjahjo Darsono & Erni Susana & Eko Yuni Prihantono & Eley Suzana Kasim, 2019. "Strategic policies for small and medium businesses in marketing through e-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1230-1245, December.
    4. Son, Minhee & Han, Kyesook, 2011. "Beyond the technology adoption: Technology readiness effects on post-adoption behavior," Journal of Business Research, Elsevier, vol. 64(11), pages 1178-1182.
    5. Bianchi, Constanza & Mathews, Shane, 2016. "Internet marketing and export market growth in Chile," Journal of Business Research, Elsevier, vol. 69(2), pages 426-434.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jacek Woźniak & Alexandra Zbuchea, 2021. "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 53-67, June.
    2. Kirill Antropov & Ravil Akhmadeev & Olga Yurievna Voronkova & Xenia Kotova & Svetlana Khoruzhaya & Vladimir Mikhailovich Kurikov, 2021. "Identification of corruption risks in the banking sector of the economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(2), pages 123-133, December.
    3. Rizwan Ali & Vera Komarova & Tanveer Aslam & Kęstutis Peleckis, 2022. "The impact of social media marketing on youth buying behaviour in an emerging country," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 125-138, June.
    4. Monika Adamczyk & Alina Betlej, 2021. "Social determinants of digital exclusion in an ageing society. The case of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 122-135, March.
    5. Seunghyun Kim & Byungchul Choi & Yong Kyu Lew, 2021. "Where Is the Age of Digitalization Heading? The Meaning, Characteristics, and Implications of Contemporary Digital Transformation," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    6. Frank Kun-Yueh Chou & Abbott Po-Shun Chen & Vincent Cheng-Lung Lo, 2021. "Mindless Response or Mindful Interpretation: Examining the Effect of Message Influence on Phishing Susceptibility," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    7. Grygoriy Shamborovskyi & Yuliia Nehoda & Nataliya Demidova & Volodymyr Tarashchenko & Svitlana Breus, 2021. "Modeling Study on Risk Identification in the Process of Anti-Crisis Enterprise Management," JRFM, MDPI, vol. 14(2), pages 1-14, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Post-Print hal-03271869, HAL.
    2. Andrews, Lynda & Bianchi, Constanza, 2013. "Consumer internet purchasing behavior in Chile," Journal of Business Research, Elsevier, vol. 66(10), pages 1791-1799.
    3. Shane W. Mathews & Masahiro Maruyama & Yuka Sakurai & Ralf Bebenroth & Edwina Luck & Hsiu-Li Chen & Edward Franco, 2018. "Internet resources and capabilities: Japanese SME risk-taking, industry and performance," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(5), pages 675-692, October.
    4. Gerpott, Torsten J. & Thomas, Sandra & Weichert, Michael, 2013. "Characteristics and mobile Internet use intensity of consumers with different types of advanced handsets: An exploratory empirical study of iPhone, Android and other web-enabled mobile users in German," Telecommunications Policy, Elsevier, vol. 37(4), pages 357-371.
    5. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    6. Yoonkyo Cho & Taehwan Kim & Jaewhak Roh, 2021. "An analysis of the effects of electronic commerce on the Korean economy using the CGE model," Electronic Commerce Research, Springer, vol. 21(3), pages 831-854, September.
    7. Tomás Escobar-Rodríguez & Rocío Bonsón-Fernández, 0. "Analysing online purchase intention in Spain: fashion e-commerce," Information Systems and e-Business Management, Springer, vol. 0, pages 1-24.
    8. Kwon, Ohbyung & Lee, Namyeon & Shin, Bongsik, 2014. "Data quality management, data usage experience and acquisition intention of big data analytics," International Journal of Information Management, Elsevier, vol. 34(3), pages 387-394.
    9. Victor Fernández-Guzmán & Edgardo R. Bravo, 2018. "Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation," Energies, MDPI, vol. 11(8), pages 1-17, August.
    10. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    11. Morgan-Thomas, Anna & Veloutsou, Cleopatra, 2013. "Beyond technology acceptance: Brand relationships and online brand experience," Journal of Business Research, Elsevier, vol. 66(1), pages 21-27.
    12. Al-Qeisi, Kholoud & Dennis, Charles & Alamanos, Eleftherios & Jayawardhena, Chanaka, 2014. "Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology," Journal of Business Research, Elsevier, vol. 67(11), pages 2282-2290.
    13. Daniel A. Sanchez-Loor & Wei-Shiun Chang, 2023. "Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms," Electronic Commerce Research, Springer, vol. 23(3), pages 1971-2010, September.
    14. Basharat Ali & Nazim Baluch & Zulkifli Mohamed Udin, 2015. "The Moderating Effect of Religiosity on the Relationship between Trust and Diffusion of Electronic Commerce," Modern Applied Science, Canadian Center of Science and Education, vol. 9(13), pages 176-176, December.
    15. Marinella Boccia & Anna Maria Ferragina & Stefano Iandolo, 2022. "Follow the cloud! The impact of ICT on Italian provinces’ trade," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(4), pages 667-690, December.
    16. Lu, Baozhou & Yi, Xiaoyang, 2023. "Institutional trust and repurchase intention in the sharing economy: The moderating roles of information privacy concerns and security concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    17. Gombault, Anne & Allal-Chérif, Oihab & Décamps, Aurélien, 2016. "ICT adoption in heritage organizations: Crossing the chasm," Journal of Business Research, Elsevier, vol. 69(11), pages 5135-5140.
    18. El Barachi, May & Salim, Taghreed Abu & Nyadzayo, Munyaradzi W. & Mathew, Sujith & Badewi, Amgad & Amankwah-Amoah, Joseph, 2022. "The relationship between citizen readiness and the intention to continuously use smart city services: Mediating effects of satisfaction and discomfort," Technology in Society, Elsevier, vol. 71(C).
    19. Chen, Jie & Teng, Lefa & Yu, Ying & Yu, Xueer, 2016. "The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence," Journal of Business Research, Elsevier, vol. 69(2), pages 467-475.
    20. Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.

    More about this item

    Keywords

    e-commerce; risk management; financial manager; perceived risk strategies; customer satisfaction; customer involvement; propensity to take risk;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouird:v:2:y:2020:i:4:p:774-783. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.