Big data analytics adoption via lenses of Technology Acceptance Model: empirical study of higher education
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DOI: 10.9770/jesi.2022.9.3(24)
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References listed on IDEAS
- Bagozzi, Richard P. & Yi, Youjae & Nassen, Kent D., 1998. "Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 393-421, November.
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- Omar A. Alismaiel, 2023. "Digital Media Used in Education: The Influence on Cyberbullying Behaviors among Youth Students," IJERPH, MDPI, vol. 20(2), pages 1-19, January.
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More about this item
Keywords
big data adoption; Technology Acceptance Model (TAM); empirical study;All these keywords.
JEL classification:
- I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
- I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
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