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Integrating Communication and Task–Technology Fit Theories: The Adoption of Digital Media in Learning

Author

Listed:
  • Waleed Mugahed Al-Rahmi

    (Faculty of Social Science and Humanities, School of Education, University Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Ahmad Samed Al-Adwan

    (Department of Business Technology, Business School, Al-Ahliyya Amman University, Amman 19328, Jordan
    Hourani Center for Applied Scientific Research, Al-Ahliyya Amman University, Amman 19328, Jordan)

  • Qusay Al-Maatouk

    (School of Digital, Staffordshire University, Stoke-on-Trent ST4 2DE, UK)

  • Mohd Shahizan Othman

    (Faculty Engineering, School of Computing, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Anas Ratib Alsaud

    (Department of Business Technology, Business School, Al-Ahliyya Amman University, Amman 19328, Jordan
    Hourani Center for Applied Scientific Research, Al-Ahliyya Amman University, Amman 19328, Jordan)

  • Abeer S. Almogren

    (Department of Visual Arts, Arts College, King Saud University, Riyadh 145111, Saudi Arabia)

  • Ali Mugahed Al-Rahmi

    (Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Parit Raja 86400, Johor, Malaysia)

Abstract

In order to eliminate discrepancies between the literature on the use of digital media for education and its effects on students’ academic achievement in higher education institutions, this article aims to develop a model that would identify essential aspects that are predicted to continue to play a large role in TTF and CT for learning, which could be used to improve academic performance in higher education. The purpose of this study was to investigate the characteristics and aspects of digital media and the relationship between their use in the TTF and CT theories to determine how they affect research students’ satisfaction and AP in HE institutions. Data for the TTF and CT theories were collected using a questionnaire survey. A questionnaire survey was the primary method of data collection. A total of 1330 students who were acquainted with digital media participated in the data collection survey from Universiti Kebangsaan Malaysia. To assess the findings, quantitative structural equation modeling was used. Technological, task, and social characteristics were found to have a substantial association with TTF for using digital media sites for academic purposes, which had a favorable impact on satisfaction and educational achievement. Similar to this, a significant relationship between online communication, reasons for communicating, communication self-efficacy, and attitude toward using features with TC was found to exist for utilizing digital media sites for educational purposes that positively impacted satisfaction as well as academic performance. The study concludes that TTF and CT concepts for using digital media enhance students’ active learning and give them the ability to effectively exchange knowledge, data, and discussions. In order to further their educational objectives, we advise students to make use of digital media platforms. Additionally, educators in higher education institutions need to be convinced to use digital media platforms in their lessons.

Suggested Citation

  • Waleed Mugahed Al-Rahmi & Ahmad Samed Al-Adwan & Qusay Al-Maatouk & Mohd Shahizan Othman & Anas Ratib Alsaud & Abeer S. Almogren & Ali Mugahed Al-Rahmi, 2023. "Integrating Communication and Task–Technology Fit Theories: The Adoption of Digital Media in Learning," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:10:p:8144-:d:1148986
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    References listed on IDEAS

    as
    1. Nisar Ahmed Dahri & Waleed Mugahed Al-Rahmi & Abeer S. Almogren & Noraffandy Yahaya & Muhammad Saleem Vighio & Qusay Al-Maatuok, 2023. "Mobile-Based Training and Certification Framework for Teachers’ Professional Development," Sustainability, MDPI, vol. 15(7), pages 1-22, March.
    2. Masouda A. Gurban & Abeer S. Almogren, 2022. "Students’ Actual Use of E-Learning in Higher Education During the COVID-19 Pandemic," SAGE Open, , vol. 12(2), pages 21582440221, May.
    3. Amer Mutrik Sayaf & Mahdi M. Alamri & Mohammed Ayid Alqahtani & Waleed Mugahed Alrahmi, 2022. "Factors Influencing University Students’ Adoption of Digital Learning Technology in Teaching and Learning," Sustainability, MDPI, vol. 14(1), pages 1-18, January.
    4. Mohammed Abdullatif Almulla & Waleed Mugahed Al-Rahmi, 2023. "Integrated Social Cognitive Theory with Learning Input Factors: The Effects of Problem-Solving Skills and Critical Thinking Skills on Learning Performance Sustainability," Sustainability, MDPI, vol. 15(5), pages 1-26, February.
    5. Bagozzi, Richard P. & Yi, Youjae & Nassen, Kent D., 1998. "Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 393-421, November.
    6. Omar A. Alismaiel & Javier Cifuentes-Faura & Waleed Mugahed Al-Rahmi, 2022. "Online Learning, Mobile Learning, and Social Media Technologies: An Empirical Study on Constructivism Theory during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-15, September.
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    1. Nisar Ahmed Dahri & Waleed Mugahed Al-Rahmi & Abeer S. Almogren & Noraffandy Yahaya & Muhammad Saleem Vighio & Qusay Al-maatuok & Ali Mugahed Al-Rahmi & Ahmad Samed Al-Adwan, 2023. "Acceptance of Mobile Learning Technology by Teachers: Influencing Mobile Self-Efficacy and 21st-Century Skills-Based Training," Sustainability, MDPI, vol. 15(11), pages 1-22, May.
    2. Halah Ahmed Alismail, 2023. "The Influence of the Information System Success Model and Theory of Planned Behavior on the Zoom Application Used by Elementary Education Teachers," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    3. Ibrahim Youssef Alyoussef & Omer Musa Alhassan Omer, 2023. "Investigating Student Satisfaction and Adoption of Technology-Enhanced Learning to Improve Educational Outcomes in Saudi Higher Education," Sustainability, MDPI, vol. 15(19), pages 1-25, October.

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