IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v7y2020i3p2109-2125.html
   My bibliography  Save this article

Digital support to external sustainability communication in self-adhesive labelling industry

Author

Listed:
  • Mariana Tesařová

    (Brno University of Technology, Czech Republic)

  • Aleš Krmela

    (Brno University of Technology, Czech Republic)

  • Iveta Šimberová

    (Brno University of Technology, Czech Republic)

Abstract

The article presents results of empirical research conducted on companies in Europe in the field of paper production and processing, specifically in the field of production of self-adhesive laminate that is used for self-adhesive labels. The article is focused both on companies that either produce (category 1), or process (category 2) paper. The main goal was to understand, describe and compare content and extent of the digitally supported external communication, with a focus on the communication of sustainable development goals, supporting a transition to business models for sustainability. The article’s objective is to present some of the findings from this research to provide an overview of a degree of online external communication supported by digitalization and characteristics of the industry within the scope of sustainability and transition to business models for sustainability. External communication is focused on companies´ websites, GRI reports, annual corporate sustainability reports and participation in the Communication on Progress composed by the United Nations. The original research design combines relevant theory and content analysis to answer the later mentioned research questions. To conclude, digitally supported communication in the paper industry is intense in category 1, while category 2 seems to be less active in terms of both the intensity and the content. The article presents the theoretical background of the research, research design and methods, results, and conclusions presenting insights concerning the industry as well as the respective theory, introduced together with limitations and areas for future research.

Suggested Citation

  • Mariana Tesařová & Aleš Krmela & Iveta Šimberová, 2020. "Digital support to external sustainability communication in self-adhesive labelling industry," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2109-2125, March.
    • Handle: RePEc:ssi:jouesi:v:7:y:2020:i:3:p:2109-2125
    DOI: 10.9770/jesi.2020.7.3(44)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/27/Tesarova_Digital_support_to_external_sustainability_communication_in_selfadhesive_labelling_industry.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/510
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2020.7.3(44)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Nancy E. Landrum & Brian Ohsowski, 2018. "Identifying Worldviews on Corporate Sustainability: A Content Analysis of Corporate Sustainability Reports," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 128-151, January.
    2. Krista Bondy & Dirk Matten & Jeremy Moon, 2008. "Multinational Corporation Codes of Conduct: Governance Tools for Corporate Social Responsibility?," Corporate Governance: An International Review, Wiley Blackwell, vol. 16(4), pages 294-311, July.
    3. Wendy Stubbs & Colin Higgins & Markus Milne, 2013. "Why Do Companies Not Produce Sustainability Reports?," Business Strategy and the Environment, Wiley Blackwell, vol. 22(7), pages 456-470, November.
    4. United Nations, 2016. "The Sustainable Development Goals 2016," Working Papers id:11456, eSocialSciences.
    5. Steve Evans & Doroteya Vladimirova & Maria Holgado & Kirsten Van Fossen & Miying Yang & Elisabete A. Silva & Claire Y. Barlow, 2017. "Business Model Innovation for Sustainability: Towards a Unified Perspective for Creation of Sustainable Business Models," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 597-608, July.
    6. Reilly, Anne H. & Hynan, Katherine A., 2014. "Corporate communication, sustainability, and social media: It's not easy (really) being green," Business Horizons, Elsevier, vol. 57(6), pages 747-758.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Guandalini, Ilaria, 2022. "Sustainability through digital transformation: A systematic literature review for research guidance," Journal of Business Research, Elsevier, vol. 148(C), pages 456-471.
    2. Shoufeng Cao & Henry Xu & Kim P. Bryceson, 2023. "Blockchain Traceability for Sustainability Communication in Food Supply Chains: An Architectural Framework, Design Pathway and Considerations," Sustainability, MDPI, vol. 15(18), pages 1-21, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nancy E. Landrum & Brian Ohsowski, 2018. "Identifying Worldviews on Corporate Sustainability: A Content Analysis of Corporate Sustainability Reports," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 128-151, January.
    2. Rosita Capurro & Raffaele Fiorentino & Rubina Michela Galeotti & Stefano Garzella, 2023. "The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach," Sustainability, MDPI, vol. 15(3), pages 1-27, January.
    3. María-José Prados & Marta Pallarès-Blanch & Ramón García-Marín & Carolina del Valle, 2021. "Renewable Energy Plants and Business Models: A New Rural Development Perspective," Energies, MDPI, vol. 14(17), pages 1-19, September.
    4. Charlie Lindgren & Asif M. Huq & Kenneth Carling, 2021. "Who Are the Intended Users of CSR Reports? Insights from a Data-Driven Approach," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    5. Danilo Brozovic, 2020. "Business model based on strong sustainability: Insights from an empirical study," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 763-778, February.
    6. Fábio Albuquerque & Ana Isabel Dias & Alexandra Domingos, 2023. "The Students’ Intrinsic Motivation for Learning Non-Financial Information Matters from Their Self-Identification as Global Citizens," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    7. Ecker, Olivier & Hatzenbuehler, Patrick L. & Mahrt, Kristi, 2018. "Transforming agriculture for improving food and nutrition security among Nigerian farm households," NSSP working papers 56, International Food Policy Research Institute (IFPRI).
    8. Cinzia Battistella & Maria Rosita Cagnina & Lucia Cicero & Nadia Preghenella, 2018. "Sustainable Business Models of SMEs: Challenges in Yacht Tourism Sector," Sustainability, MDPI, vol. 10(10), pages 1-20, September.
    9. Merriam Haffar & Cory Searcy, 2018. "Target‐setting for ecological resilience: Are companies setting environmental sustainability targets in line with planetary thresholds?," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 1079-1092, November.
    10. Abbate, Stefano & Centobelli, Piera & Cerchione, Roberto, 2023. "From Fast to Slow: An Exploratory Analysis of Circular Business Models in the Italian Apparel Industry," International Journal of Production Economics, Elsevier, vol. 260(C).
    11. Federica Murmura & Laura Bravi & Gilberto Santos, 2021. "Sustainable Process and Product Innovation in the Eyewear Sector: The Role of Industry 4.0 Enabling Technologies," Sustainability, MDPI, vol. 13(1), pages 1-16, January.
    12. Claudia Hanson & Sanni Kujala & Peter Waiswa & Tanya Marchant & Joanna Schellenberg, 2017. "Community-based approaches for neonatal survival: Meta-analyses of randomized trial data," WIDER Working Paper Series wp-2017-137, World Institute for Development Economic Research (UNU-WIDER).
    13. Davide Giacomini & Paola Zola & Diego Paredi & Mario Mazzoleni, 2020. "Environmental disclosure and stakeholder engagement via social media: State of the art and potential in public utilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1552-1564, July.
    14. Eugenia Ganea & Valentina Bodrug-Lungu, 2018. "Addressing Inequality in Vocational/ Technical Education by Eliminating Gender Bias," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 10(4), pages 136-155, December.
    15. Gallopín, Gilberto, 2018. "Back to the future," Energy Policy, Elsevier, vol. 123(C), pages 318-324.
    16. Pandey, Shanta, 2017. "Persistent nature of child marriage among women even when it is illegal: The case of Nepal," Children and Youth Services Review, Elsevier, vol. 73(C), pages 242-247.
    17. William L. Smith & Yue Cai Hillon & Yanni Liang, 2019. "Reassessing measures of sustainable firm performance: A consultant's guide to identifying hidden costs in corporate disclosures," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 353-365, February.
    18. OGUNNOWO, Fatai Abiodun & Prof. F. A. OKWO & JULIUS, Deborah Nwanne, 2023. "Availability and Utilization of Security Facilities in Federal Tertiary Institutions of Enugu State, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(5), pages 931-941, May.
    19. Wiebke Reim & David Sjödin & Vinit Parida, 2021. "Circular business model implementation: A capability development case study from the manufacturing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2745-2757, September.
    20. Paul L. G. Vlek & Asia Khamzina & Hossein Azadi & Anik Bhaduri & Luna Bharati & Ademola Braimoh & Christopher Martius & Terry Sunderland & Fatemeh Taheri, 2017. "Trade-Offs in Multi-Purpose Land Use under Land Degradation," Sustainability, MDPI, vol. 9(12), pages 1-19, November.

    More about this item

    Keywords

    sustainability; communication; online communication; external communication; digitalization; business model; sustainable development goals;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Q23 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Forestry

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:7:y:2020:i:3:p:2109-2125. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.