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Impacts of economic crises on e-commerce in Czech Republic

Author

Listed:
  • Kristína Korená

    (Institute of Technology and Business in České Budějovice, Czech Republic)

  • Petra Pártlová

    (Institute of Technology and Business in České Budějovice, Czech Republic)

  • David Vyšín

    (Pehantia Ltd, Czech Republic)

  • Vít Kluger

    (Czech University of Life Sciences Prague, Czech Republic)

  • Michal Ruschak

    (Pan-European University, Czech Republic)

Abstract

E-commerce has been undergoing intensive development every year to match the development of information and communication technologies. E-commerce has a significant, yet diverse, impact on the analysis of selected e-commerce segments during the COVID-19 pandemic between 2021 and 2022. Metadata evaluated our results using the tools of Google Analytics, Google AdSense, and Supermetrics tool. The research involved structured interviews to refine and improve the results obtained. We also analysed the turnover and year-on-year changes of selected e-shops in beauty products, food, fashion accessories, and luxury goods, exploring the development trends related to the pandemic and the ongoing war conflict. A part of the solution was also the analysis of the tested segments in terms of the NUTS 3 regions and the specification of the development of the business segment under review from the perspective of the geographical regional location. The obtained data will provide experts and the business sector with information about the development of e-commerce during times of crisis. They also apply to existing and potential business entities regarding their position in an increasingly challenging market environment. The first approximation of the results will be refined and validated in further research.

Suggested Citation

  • Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024. "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 188-204, June.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:4:p:188-204
    DOI: 10.9770/jesi.2024.11.4(12)
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    References listed on IDEAS

    as
    1. Vineet Kaushik & Ashwani Kumar & Himanshu Gupta & Gaurav Dixit, 2022. "Modelling and prioritizing the factors for online apparel return using BWM approach," Electronic Commerce Research, Springer, vol. 22(3), pages 843-873, September.
    2. Judit Oláh & Yusmar Ardhi Hidayat & Beata Gavurova & Muhammad Asif Khan & József Popp, 2021. "Trust levels within categories of information and communication technology companies," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-21, June.
    3. Drew, Stephen, 2003. "Strategic Uses of E-Commerce by SMEs in the East of England," European Management Journal, Elsevier, vol. 21(1), pages 79-88, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    digital marketing; advertising campaign; online marketing; e-shop; small and medium enterprises; Meta marketing;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R32 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other Spatial Production and Pricing Analysis

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