IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v11y2024i4p188-204.html
   My bibliography  Save this article

Impacts of economic crises on e-commerce in Czech Republic

Author

Listed:
  • Kristína Korená

    (Institute of Technology and Business in České Budějovice, Czech Republic)

  • Petra Pártlová

    (Institute of Technology and Business in České Budějovice, Czech Republic)

  • David Vyšín

    (Pehantia Ltd, Czech Republic)

  • Vít Kluger

    (Czech University of Life Sciences Prague, Czech Republic)

  • Michal Ruschak

    (Pan-European University, Czech Republic)

Abstract

E-commerce has been undergoing intensive development every year to match the development of information and communication technologies. E-commerce has a significant, yet diverse, impact on the analysis of selected e-commerce segments during the COVID-19 pandemic between 2021 and 2022. Metadata evaluated our results using the tools of Google Analytics, Google AdSense, and Supermetrics tool. The research involved structured interviews to refine and improve the results obtained. We also analysed the turnover and year-on-year changes of selected e-shops in beauty products, food, fashion accessories, and luxury goods, exploring the development trends related to the pandemic and the ongoing war conflict. A part of the solution was also the analysis of the tested segments in terms of the NUTS 3 regions and the specification of the development of the business segment under review from the perspective of the geographical regional location. The obtained data will provide experts and the business sector with information about the development of e-commerce during times of crisis. They also apply to existing and potential business entities regarding their position in an increasingly challenging market environment. The first approximation of the results will be refined and validated in further research.

Suggested Citation

  • Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024. "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 188-204, June.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:4:p:188-204
    DOI: 10.9770/jesi.2024.11.4(12)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/44/Korena_Impacts_of_economic_crises_on_ecommerce_in_Czech_Republic.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/1199
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2024.11.4(12)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Vineet Kaushik & Ashwani Kumar & Himanshu Gupta & Gaurav Dixit, 2022. "Modelling and prioritizing the factors for online apparel return using BWM approach," Electronic Commerce Research, Springer, vol. 22(3), pages 843-873, September.
    2. Judit Oláh & Yusmar Ardhi Hidayat & Beata Gavurova & Muhammad Asif Khan & József Popp, 2021. "Trust levels within categories of information and communication technology companies," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-21, June.
    3. Drew, Stephen, 2003. "Strategic Uses of E-Commerce by SMEs in the East of England," European Management Journal, Elsevier, vol. 21(1), pages 79-88, February.
    4. Merendino, Alessandro & Dibb, Sally & Meadows, Maureen & Quinn, Lee & Wilson, David & Simkin, Lyndon & Canhoto, Ana, 2018. "Big data, big decisions: The impact of big data on board level decision-making," Journal of Business Research, Elsevier, vol. 93(C), pages 67-78.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bassem Kahouli & Amine Nafla & Nahla Chaaben & Zied Elleuch, 2023. "Exploring the Influence of the Information and Communication Technology Dimensions on the Sustainability of Competitiveness in Small and Medium-sized Enterprises in the Hail Region," Sustainability, MDPI, vol. 15(23), pages 1-19, November.
    2. Nina Evans & Janet Sawyer, 2010. "CSR and stakeholders of small businesses in regional South Australia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 433-451, August.
    3. Kaushalesh Lal, 2007. "New Technologies and Indian SMEs," The IUP Journal of Applied Economics, IUP Publications, vol. 0(1), pages 20-41, January.
    4. Dumitru Alin STATIE & Jianbo WANG & Robert Andrei COSTACHE & Alina Nicoleta BIRSAN, 2023. "Organizational Communication In Technologically Advanced Companies: A Study On Freedom Vs Constraint," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(1), pages 76-86, November.
    5. Quan Zhou & Kai Zhu & Ling Kang & Lóránt Dénes Dávid, 2023. "Tea Culture Tourism Perception: A Study on the Harmony of Importance and Performance," Sustainability, MDPI, vol. 15(3), pages 1-13, February.
    6. Gupta, Shivam & Justy, Théo & Kamboj, Shampy & Kumar, Ajay & Kristoffersen, Eivind, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    7. Canhoto, Ana Isabel & Clear, Fintan, 2020. "Artificial intelligence and machine learning as business tools: A framework for diagnosing value destruction potential," Business Horizons, Elsevier, vol. 63(2), pages 183-193.
    8. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
    9. Ebrahim A. A. Ghaleb & P. D. D. Dominic & Narinderjit Singh Sawaran Singh & Gehad Mohammed Ahmed Naji, 2023. "Assessing the Big Data Adoption Readiness Role in Healthcare between Technology Impact Factors and Intention to Adopt Big Data," Sustainability, MDPI, vol. 15(15), pages 1-25, July.
    10. Victor Imbanga Tsuma & Mark Kanda, 2017. "Factors Affecting the Adoption of e-Procurement Systems among International Non-Governmental Organisations in Kenya," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(2), pages 164-176, April.
    11. Iqbal, Kiram, 2023. "Acceptance conditions of algorithmic decision support in management," Junior Management Science (JUMS), Junior Management Science e. V., vol. 8(4), pages 887-925.
    12. Chen, Yantai & Luo, Haibei & Chen, Jin & Guo, Yanlin, 2022. "Building data-driven dynamic capabilities to arrest knowledge hiding: A knowledge management perspective," Journal of Business Research, Elsevier, vol. 139(C), pages 1138-1154.
    13. Nguyen Anh Khoa Dam & Thang Le Dinh & William Menvielle, 2019. "A systematic literature review of big data adoption in internationalization," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 182-195, September.
    14. Oliveira, Fabio & Kakabadse, Nada & Khan, Nadeem, 2022. "Board engagement with digital technologies: A resource dependence framework," Journal of Business Research, Elsevier, vol. 139(C), pages 804-818.
    15. Teresa Riso & Carla Morrone, 2023. "To Align Technological Advancement and Ethical Conduct: An Analysis of the Relationship between Digital Technologies and Sustainable Decision-Making Processes," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    16. Georgeta Soava & Anca Mehedintu & Mihaela Sterpu, 2022. "Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States," Sustainability, MDPI, vol. 14(14), pages 1-29, July.
    17. Efrat, Kalanit & Souchon, Anne L. & Dickenson, Peter & Nemkova, Ekaterina, 2021. "Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences," Journal of Business Research, Elsevier, vol. 137(C), pages 601-613.
    18. El-Haddadeh, Ramzi & Osmani, Mohamad & Hindi, Nitham & Fadlalla, Adam, 2021. "Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics," Journal of Business Research, Elsevier, vol. 131(C), pages 402-410.
    19. Roberto Del Gobbo, 2023. "I Big Data non "parlano da soli". Il ruolo dei modelli nella diffusione degli analytics per il management accounting," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2023(1), pages 5-20.
    20. Rand H. Al-Dmour & Steve Love, 2015. "Determinants of the implementation of HRIS applications in business organisations in Jordan," International Journal of Human Resources Development and Management, Inderscience Enterprises Ltd, vol. 15(1), pages 69-96.

    More about this item

    Keywords

    digital marketing; advertising campaign; online marketing; e-shop; small and medium enterprises; Meta marketing;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R32 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other Spatial Production and Pricing Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:11:y:2024:i:4:p:188-204. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.