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Strategic Uses of E-Commerce by SMEs in the East of England

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  • Drew, Stephen

Abstract

Small- to medium-sized businesses (SMEs) are emerging as significant Internet users and like their larger counterparts increasingly adopting e-commerce. This research suggests that SMEs in different industry sectors may adopt different strategies for e-commerce and have different needs for training and support. It also explores the possibility that the Internet may not be an unmitigated blessing. It can pose both a threat and an opportunity for SME business strategies. Survey results in the eastern England region of the UK show that despite recent setbacks to the dot-com sector, SMEs are placing e-commerce at the centre of their technology and corporate strategies and plan to use the Internet as a means for achieving transformational change.

Suggested Citation

  • Drew, Stephen, 2003. "Strategic Uses of E-Commerce by SMEs in the East of England," European Management Journal, Elsevier, vol. 21(1), pages 79-88, February.
    • Handle: RePEc:eee:eurman:v:21:y:2003:i:1:p:79-88
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    Cited by:

    1. Ariel Herbert FAMBEU, 2016. "Déterminants De L’Adoption Des Tic Dans Un Pays En Développement : Une Analyse Économétrique Sur Les Entreprises Industrielles Au Cameroun," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 43, pages 159-186.
    2. Olimpia Elena Mihaela OANCEA, 2023. "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 22(2), pages 35-42.
    3. Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024. "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 188-204, June.
    4. Bassem Kahouli & Amine Nafla & Nahla Chaaben & Zied Elleuch, 2023. "Exploring the Influence of the Information and Communication Technology Dimensions on the Sustainability of Competitiveness in Small and Medium-sized Enterprises in the Hail Region," Sustainability, MDPI, vol. 15(23), pages 1-19, November.
    5. Marieme Chouki & Mohamed Talea & Chafik Okar & Razane Chroqui, 2020. "Barriers to Information Technology Adoption Within Small and Medium Enterprises: A Systematic Literature Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-42, February.
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    9. Samiaji Sarosa, 2012. "The Adoption Of Tailor-made IT-based Accounting Systems Within Indonesian SMEs From Actor Network Theory Perspective," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 3(5), pages 265-278, October.
    10. Rita Rahayu & John Day, 2017. "E-commerce adoption by SMEs in developing countries: evidence from Indonesia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 25-41, April.
    11. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
    12. Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012. "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 1-15.
    13. Nina Evans & Janet Sawyer, 2010. "CSR and stakeholders of small businesses in regional South Australia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 433-451, August.
    14. Lal, K., 2004. "E-Business and Export Behavior: Evidence from Indian Firms," World Development, Elsevier, vol. 32(3), pages 505-517, March.
    15. Di Fatta, Davide & Patton, Dean & Viglia, Giampaolo, 2018. "The determinants of conversion rates in SME e-commerce websites," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 161-168.
    16. Garay, Lluís & Font, Xavier & Pereira-Moliner, Jorge, 2017. "Understanding sustainability behaviour: The relationship between information acquisition, proactivity and performance," Tourism Management, Elsevier, vol. 60(C), pages 418-429.
    17. Lal, Kaushalesh & Peedoly, Aveeraj Sharma, 2006. "Small Islands, New Technologies and Globalization: A Case of ICT adoption by SMEs in Mauritius," MERIT Working Papers 2006-005, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    18. Kaushalesh Lal, 2007. "New Technologies and Indian SMEs," The IUP Journal of Applied Economics, IUP Publications, vol. 0(1), pages 20-41, January.
    19. Guych Nuryyev & Yu-Ping Wang & Jennet Achyldurdyyeva & Bih-Shiaw Jaw & Yi-Shien Yeh & Hsien-Tang Lin & Li-Fan Wu, 2020. "Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study," Sustainability, MDPI, vol. 12(3), pages 1-21, February.
    20. Rand H. Al-Dmour & Steve Love, 2015. "Determinants of the implementation of HRIS applications in business organisations in Jordan," International Journal of Human Resources Development and Management, Inderscience Enterprises Ltd, vol. 15(1), pages 69-96.
    21. Oyelaran-Oyeyinka, Banji & Lal, Kaushalesh, 2004. "Sectoral Pattern of E-business Adoption in Developing Countries," UNU-INTECH Discussion Paper Series 2004-07, United Nations University - INTECH.
    22. Mirna Leko Šimić & Antun Biloš & Josipa Mijoč, 2019. "E-business tools adoption and export performance: Empirical evidence from Croatian companies," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 15(4), pages 11-34.
    23. Sang Lee & Jinhan Kim & Yeonog Choi & Sang-Gun Lee, 2009. "Effects of IT knowledge and media selection on operational performance of small firms," Small Business Economics, Springer, vol. 32(3), pages 241-257, March.
    24. Hasan Agha Muhanad & Elena B. Gafforova, 2019. "Strategic entrepreneurship: A management method for improving the performance of small and medium-sized tourism enterprises (SMTEs)," Upravlenets, Ural State University of Economics, vol. 10(3), pages 25-35, July.
    25. Hassan Jawed & Saad Alam, 2019. "Need For Touch And Two-Way Communication In E-Commerce," Journal of Marketing and Logistics (JML), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 2, pages 86-103, January.

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