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Research on the Issuance and Distribution Model of Sports Lottery in Taiwan from a Systems Thinking Perspective

Author

Listed:
  • Day-Yang Liu
  • Chia-Yang Chang
  • Chung-Yi Fang
  • Pei-Leen Liu

Abstract

The sports lottery in Taiwan is different from other countries around the world as it has a special distribution system for the sports lottery and the stakeholders, including the government, the operator, retailers, and players. In addition to the overall planning and policy promotion by the government, the sports lottery in Taiwan has complex and dynamic characteristics as it also requires the professional management of the operator and professional sales of the retailers. Therefore, it is necessary to think from a holistic view, to better understand the problems from an overall perspective and then proceed to propose suitable policies. However, there is not much research focusing on the issuance and distribution model of sports lottery in Taiwan from systems thinking perspective, and thus this research adopts the methodology of system dynamics and builds a qualitative analysis model for the issuance and distribution of sports lottery in Taiwan. This research interprets causality and interactive relationships among the factors for the issuance and distribution model of sports lottery in Taiwan, from the perspectives of four stakeholders such as the government, the operator, retailers, and players. This research also proposes suggestions for improving the system structure and it can be used as a stipulation reference for policy-makers.  Keywords: Sports lottery, Stakeholders, System dynamics, Systems thinking.

Suggested Citation

  • Day-Yang Liu & Chia-Yang Chang & Chung-Yi Fang & Pei-Leen Liu, 2020. "Research on the Issuance and Distribution Model of Sports Lottery in Taiwan from a Systems Thinking Perspective," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 10(5), pages 1-4.
  • Handle: RePEc:spt:apfiba:v:10:y:2020:i:5:f:10_5_4
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    References listed on IDEAS

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    1. Day-Yang Liu & Wen-Chun Tsai & Chung-Yi Fang & Pei-Leen Liu, 2019. "Determinants of Managerial Performance on Taiwan Sports Lottery in System Dynamics Modeling of Strategic Management Approach," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 9(5), pages 1-10.
    2. Lisa Farrell & Edgar Morgenroth & Ian Walker, 1999. "A Time Series Analysis of U.K. Lottery Sales: Long and Short Run Price Elasticities," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 61(4), pages 513-526, November.
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    6. J H Chen & T S Jan, 2005. "A system dynamics model of the semiconductor industry development in Taiwan," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(10), pages 1141-1150, October.
    7. repec:bla:obuest:v:61:y:1999:i:4:p:513-26 is not listed on IDEAS
    8. Luke Lunhua Mao & James J. Zhang & Daniel P. Connaughton, 2015. "Sports gambling as consumption: Evidence from demand for sports lottery," Sport Management Review, Taylor & Francis Journals, vol. 18(3), pages 436-447, July.
    9. Jaiho Chung & Joon Ho Hwang, 2010. "Symposium -An Empirical Examination of the Parimutuel Sports Lottery Market versus the Bookmaker Market," Southern Economic Journal, John Wiley & Sons, vol. 76(4), pages 884-905, April.
    10. Mao, Luke Lunhua & Zhang, James J. & Connaughton, Daniel P., 2015. "Sports gambling as consumption: Evidence from demand for sports lottery," Sport Management Review, Elsevier, vol. 18(3), pages 436-447.
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    Cited by:

    1. Zhenjie Guo & Norita. E. Manly, 2024. "Unlocking the Economic Potential of Sports Lottery in China: A Knowledge-Based Economy Perspective Enhanced by Artificial Intelligence," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 12919-12945, September.

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