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An Exploration of Key Success Factors for Enterprises Implementing Online Education Training Based on the Unified Theory of Acceptance and Use of Technology

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  • Li-Min Chuang
  • Hsiu-Hao Liu

Abstract

The key factor in achieving a competitive advantage for businesses lies in the talents that cannot be easily replicated. In the face of economic changes and the post-pandemic era, leveraging technology to accelerate learning scenarios and enhance employee competitiveness becomes paramount in corporate management. Due to technological advancements, online learning, characterized by its freedom from temporal and spatial constraints, has emerged as one of the forms for corporate education and training. Past empirical studies on the effectiveness of online education have yielded mixed results. Therefore, this study seeks to explore the reasons behind these discrepancies, serving as a reference for formulating educational training programs and providing assistance to relevant industries in evaluating the implementation of online education and training. The researcher employs the Integrated Technology Acceptance and Use Model as the foundation. In the first phase, relevant literature is collected, leading to the identification of four dimensions and 14 indicators. In the second phase, a Likert five-point scale is employed to extract the top three indicators for each of the four dimensions. Finally, a survey using the Fuzzy Analytic Hierarchy Process questionnaire is conducted to obtain the relative weights for the four dimensions and twelve indicators, with the dimensions ranked in the following order: hedonic motivation, habit, price value, and personal innovativeness. The study concludes with five propositions, aiming to provide crucial reference points for companies implementing online education and training, ultimately speeding up adoption and enhancing the intention to use online education. Â JEL classification numbers: C83, I25, M53, O15.

Suggested Citation

  • Li-Min Chuang & Hsiu-Hao Liu, 2024. "An Exploration of Key Success Factors for Enterprises Implementing Online Education Training Based on the Unified Theory of Acceptance and Use of Technology," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(2), pages 1-1.
    • Handle: RePEc:spt:admaec:v:14:y:2024:i:2:f:14_2_1
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    References listed on IDEAS

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    1. Al-Azawei, Ahmed & Alowayr, Ali, 2020. "Predicting the intention to use and hedonic motivation for mobile learning: A comparative study in two Middle Eastern countries," Technology in Society, Elsevier, vol. 62(C).
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    3. Ji-Hye Kim & Eungoo Kang, 2023. "An Empirical Research: Incorporation of User Innovativeness into TAM and UTAUT in Adopting a Golf App," Sustainability, MDPI, vol. 15(10), pages 1-22, May.
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    More about this item

    Keywords

    Unified Theory of Acceptance and Use of Technology (UTAUT); employee training; online learning; Key Success Factor (KSF).;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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