The sustainability claims’ impact on the consumer’s green perception and behavioral intention: A case study of H&M
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- Valentina Carfora & Patrizia Catellani, 2022. "Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?," Sustainability, MDPI, vol. 14(23), pages 1-21, December.
- Osmud Rahman & Dingtao Hu & Benjamin C. M. Fung, 2023. "A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach," Sustainability, MDPI, vol. 15(16), pages 1-37, August.
- Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
- Syed Abdul Rehman Khan & Adnan Ahmed Sheikh & Mubeen Ashraf & Zhang Yu, 2022. "Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism," Sustainability, MDPI, vol. 14(19), pages 1-17, September.
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Keywords
Supply Chain sustainability claims; Fashion; and Textile industry; Triple bottom line; Marketing; green psychological variables.;All these keywords.
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